Archive for the 'Publishers' Category

in Publishers, Direct Media Exchange

Featured Publisher #17 : SuperNova.com

Thursday, December 6th, 2007
By Vince Panero
December 6th, 2007

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We’ve selected Supernova.com as our new “Featured Publisher” .

‘’The concept is brilliant, and it works. It takes the hassle away from having to select and setup ad networks, allowing the ad publisher to pick and choose networks from one centralized system.'’
–Supernova.com Director of Interactive, Sanford Liu

Of the sites we’ve selected so far as Featured Publishers for Direct Media Exchange, Supernova.com is unique. If you have a band, you go there, set-up your profile, and connect with other bands, fans, promoters, and more. And with a user base that is mostly made up of younger folk, Supernova realized that they were ripe for utilizing advertising as a way to further monetize this valuable demographic. Supernova is this month’s Featured Publisher for Direct Media Exchange. Supernova’s CEO is Elliott Hurst; their Director of Interactive, Sanford Liu, answered our questions.

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in Right Media Exchange, Publishers, Direct Media Exchange, Events

BlogWorld 2007: The Footage

Thursday, November 29th, 2007
By Vince Panero
November 29th, 2007

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We met bloggers. We used the term ‘networking’ profusely. We took pictures.

We (well, at least Cam and I) wore pajamas at the Hard Rock Hotel Pajama Party.

It was fun to meet publishers and show them some of the cool tools we all use to build traffic and better monetize blogs and sites: MyBlogLog, Direct Media Exchange, and the newly acquired network Blue Lithium–just to name a few. Yahoo! was in the running (ranked number one at one point) for the ‘people’s choice’ award for best booth (we lost out in the end, but it was thrilling all the same).

And, of course, there is the video ‘footage’ : our on-the-floor ‘educational sessions’ where we let the attendees teach us. Remember: always listen to your users…

blogworld_day1_final.png Part 1: John Chow and other attendees
blogworld_2_debbie.png Part 2: Debbie Weil and other attendees

And if “still frames” are more your thing, check out M2’s Flickr set from the conference here.

Thanks to everyone who made this conference–and our attending it–possible!

in Publishers, Direct Media Exchange

Happy Thanksgiving from the Direct Media Exchange Team!

Tuesday, November 20th, 2007
By Vince Panero
November 20th, 2007

255px-The_First_Thanksgiving_Jean_Louis_Gerome_Ferris.pngIt’s Thanksgiving Week for some of you (this holiday is celebrated in North America). And for us Right Media-ites, we’ll be celebrating it Thursday and Friday–and will subsequently be out of the office.

However, Direct Media Exchange –and the overall Right Media Exchange–never sleeps. It will still be humming along.
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in Publishers, Direct Media Exchange

Direct Media Exchange At BLOGWORLD 2007

Wednesday, November 7th, 2007
By Vince Panero
November 7th, 2007

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Blogworld will be happening over the next couple of days (November 8-9), and ‘team DMX’(Direct Media Exchange) will be there. Look for Jerri, Pat, Cam and myself at the Yahoo! booth.

The opening-night party will be at the Hard Rock Hotel, and I also just learned from Pat’s blog post that its theme is “Pajama Party”. A pajama party in Las Vegas? Bloggers and techies can network under the most extreme of conditions, including a pajama party! Should be fun.

In addition, I’ll be bringing the video camera along to grab some sites, some sounds, and get some on-the-floor commentary from the attendees.

Hey, if you’re there, don’t be a stranger! Come by and visit us at the Yahoo! booth.

in Publishers

Featured Publisher #16: Startaid.com

Monday, November 5th, 2007
By Vince Panero
November 5th, 2007

startaid_featpub_edit.png_transparent30x30.pngKurtis Harper started his website out of necessity; he wanted a place to post his bookmarks online. This idea gave birth to StartAid.com, his AJAX social bookmarking website. And by using Direct Media Exchange, he is pushing the revenue generation for this site to new heights.
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