Yesterday marked the completion of our third breakfast series, appropriately titled “Eggs and Exchanges,” and our second training class for both potential and existing customers. It was an exciting time for both Right Media employees and clients alike as we connected with business partners, met new people, and learned more about our product in our offices here in NYC.

Wendi Sturgis, our Client Services Director, started off the day with a conversation about the growth of the Exchange and the exciting future of Apex (Yahoo’s new advertising technology platform currently under development), while everyone enjoyed their breakfast. Clients and Right Media employees were given the chance to mingle for a couple of hours before the training session began, encouraging the relationships and community we strive for on the Exchange.

After breakfast, training began and covered three topics: Passing Age and Gender Data, Remarketing, and the Sales Enablement Program. Jacob Ross and Jeanne Hwang kicked off with an overview of the Professional Services Group, a team that provides consulting services and advanced Exchange-enabled solutions based on specific client objectives and needs. The Age and Gender training focused on the benefits of Age and Gender passing and how to utilize it in the Exchange while Remarketing, presented by Andreas Vagelatos, focused on utilizing segment pixels to remarket campaigns to particular audiences. Jacob Ross then went on to discuss the Sales Enablement Program, which provides opportunities for revenue growth by enabling sales teams with tools and strategies to succeed in selling the Exchange.

If you would like to access the presentations from this valuable event, please check them out in the Community Forums, located under the “Community Tab” in Yield Manager. If you have any questions about the material, or would like to explore some of the topics introduced in these trainings, please feel free to contact your Account Manager.

And to answer that age old question, the Eggs came first and they were delicious! See you at the next breakfast.

A lot of things in the real world are not directly transferable to the web. Or they might not seem to be at first glance. Then, someone pulls off a successful mash-up and you invariably ask yourself, “Why didn’t I think of that?!” Baris Sahin has successfully mashed the slightly antiquated concept of the paper doll and updated it, combining it with the web and a youth demographic; his website/s have been successfully humming along ever since. He also uses Direct Media Exchange to monetize his inventory.

Baris Sahin is this month’s Direct Media Exchange Featured Publisher.

“…it really helps you create an advertisement strategy. You can easily control your advertisers’ ads.”
-Baris Sahin

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