Archive for September, 2008

in About Right Media

Joe Matella answers your support question of the week

Wednesday, September 24th, 2008
By Kelly Kitchel
September 24th, 2008

Question: 

“How can I improve my low CPMs?”

Answer:

While there is no silver bullet to kill low CPMs, there are some tactics that publishers can use to help raise their bottom line.  (Also check out our number one FAQ)

1) Take a look in the LINK TAB.  Are you linked to enough networks to stimulate a good mix of competition for your traffic?
2) Traffic in those third parties that are consistently performing for you, and keep an eye on their performance. Are they filling near 100% of what you’re allotting for them? If not, examine the efficiency of your frequency caps.
3) Ad size/location/amount: It is always a good idea to take a look at your site from the users’ perspective. Are the pages overloaded with ads? Are the sizes and locations working to increase performance?

We are always here to answer your questions so feel free to email support anytime.

in About Right Media, Ad Networks, Direct Media Exchange

DMX News

Friday, September 12th, 2008
By Cameron McNeeley
September 12th, 2008

The Summer has gone flying by and signs of Fall are already upon us.  Out here in the Pacific Northwest we’re starting to look forward to football season and getting ready to say goodbye to the sunshine we’ve enjoyed for the past few months.  The DMX team has been as busy as ever adding new networks and working on projects to boost value to publishers.

We would like to welcome the Meta Network to DMX. Check out their profile in the Link tab to see if they might be a good fit to serve ads to your site.

One upgrade on the horizon is adding some needed speed to the performance of the Manage tab.  We appreciate your loyalty and feedback, so keep chatting in the forums and keep those ad networks competing for your inventory.  Breaking the chains and easing the pains!

in About Right Media, Direct Media Exchange

Meta Network joins Direct Media Exchange

Thursday, September 4th, 2008
By rbullack
September 4th, 2008

We’re excited to announce the launch of our 14th partner network! Meta Network is now available in the Link tab and accepting link requests.

Meta offers ads from top quality advertisers including deals from some of the top agencies in Europe, and is a great fit for publishers with inventory from Eastern Europe, Russia, Malaysia, Singapore, Spain, France, The UK, Germany, The Netherlands, The Middle East, Ireland, South Africa, The US and Latin America.

They’re offering up a 60% revenue share, and all publishers that apply for links in September will be party to NET 7 payment terms via PayPal or wire transfer.