Joe Matella answers your support question of the week
Wednesday, September 24th, 2008September 24th, 2008
Question:
“How can I improve my low CPMs?”
Answer:
While there is no silver bullet to kill low CPMs, there are some tactics that publishers can use to help raise their bottom line. (Also check out our number one FAQ)
1) Take a look in the LINK TAB. Are you linked to enough networks to stimulate a good mix of competition for your traffic?
2) Traffic in those third parties that are consistently performing for you, and keep an eye on their performance. Are they filling near 100% of what you’re allotting for them? If not, examine the efficiency of your frequency caps.
3) Ad size/location/amount: It is always a good idea to take a look at your site from the users’ perspective. Are the pages overloaded with ads? Are the sizes and locations working to increase performance?
We are always here to answer your questions so feel free to email support anytime.




