For many years now, I’ve been working on a publisher product, Direct Media Exchange and acting as a publisher advocate for Right Media working to help maintain the Internet as an open, transparent and evolving ecosystem.

That’s why I was glad to see that the Interactive Advertising Bureau (IAB) announced a new effort to broaden the coalition of publishers on the web who are shaping industry standards. I encourage all publishers to check out this opportunity to join this important organization (and get some nice membership benefits along the way!)

This entry was posted on Monday, July 7th, 2008 at 5:02 pm and is filed under Publishers, Direct Media Exchange. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.