So imagine that you’ve got a smoking hot web idea. You create your website…then users show. Once you’ve got a healthy amount of traffic to your site, the next thing you could do is submit your new website to different advertising partners to be part of their programs. Then you can generate some revenue from your hard-earned, organically grown traffic.

But then the reality of the approval process sets in. Sometimes you’re accepted. Sometimes you wait forever–and then get accepted. And sometimes you’re just outright denied.

People like to think they’ll always be approved by the partner they’re applying to, but there’s always ‘content guidelines’. How do you make it easier on yourself (and the approvers)?

Well, I don’t know everyone’s rules and regulations regarding approvals, but I do know the best approaches for getting your Direct Media Exchange account approved quickly.

Why People Get Denied

The most common reasons that our approval team denies a site that would otherwise be OK is:

• “adult content”: just ONE inappropriate picture makes a whole site deniable, so be aware of this

• the publisher’s “contact and sign-up” information: often it doesn’t pass muster, and the person never responds to a reply to confirm this information

• copyright violations: this is usually the case with music and movie download sites, so be careful about your content

• poorly-designed sites with too many ads, no original content, etc.

How To Get Approved Fast

So, for publishers, here are some things that can fast track the approval process:

• start by referring to our content guidelines here, (see the green link, right of the “sign-up” button)
  

• particularly avoid making the big mistakes that just were warned about above

• if you can, register with an email address from your website domain. Here’s an example: if our approval team receives the email “joeschmoe@xyzmail.com” from someone registering a website that isn’t ‘www.xyzmail.com’, our team will have to go through the process of emailing the publisher-to-be to verify that the site’s owner is legitimate. Now, if they register with joeschmoe@greatwebsite.com, (the same domain that they are registering) then they don’t have to take that extra step (usually). It saves our team work, but it also just gets the new account registrant on board a lot faster.

So, if you’re ready to get your site approved for Direct Media Exchange–and monetize your web properties in a whole new way–click here.

This entry was posted on Tuesday, March 11th, 2008 at 9:06 am and is filed under Publishers, Direct Media Exchange. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.