Have you heard of the YPNBLOG? You should…

This blog is the Yahoo! Publisher Network’s resource for publishers, by publishers. Here, you’ll find not only what you might expect from a product-focused industry blog—the latest on issues, new releases, hacks and tips—but also in-depth how-to’s, publisher interviews, industry trends, links to articles and other news and information you can use. You will also, we think, find a community that will help you to learn how to be a more successful and profitable publisher.

We recently contributed a guest blog post to the YPNBLOG (with more to follow in the future). As Right Media is now part of Yahoo!, it’s logical that we reach out to Yahoo’s wider base of publishers who use Yahoo! products.

The article we posted focuses on the concept of “the exchange”: what it is and what questions publishers should ask of ad companies that call themselves an “exchange”.

If you’re curious, click here for Jerri Gillean’s article–it’s a fascinating read.

This entry was posted on Tuesday, February 26th, 2008 at 9:12 pm and is filed under Publishers, Direct Media Exchange. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.