It’s always fun trying to get people to ‘get’ what we’ve got going on for them here with Direct Media Exchange.

After all, we’re not selling plungers; we’re giving everyone an opportunity to help them manage the advertising on their websites and increase their revenue. We’re a free hosted ad server, but we also embrace things like openness, transparency, and the efficiency of an auction. Rather than look over each other’s backs, our members–advertisers and publishers alike—collaborate.

And I really like metaphors, so here’s one that describes DMX: it’s more like a waterfall. I might sound like I am trying to be cute, but I am dead serious…

If I may, I will quote Steve Jenkins of CheatCodes.com from our DMX forums (see his video interview here). Here’s how he explains it:

“As web publishers, most of us are probably familiar with cascading style sheets. I’ve set up our 3rd party ad networks in [DMX] as ‘cascading’ bids. Using actual eCPMs, frequency caps, and geo-targetting, I decide that Network A gets the first impression per visit, Network B gets the next 3, and then my ‘cleanup batter’ Network C gets the rest.

However - the internal [DMX] networks can be the ’spoiler’ - and they can stick their cup into the cascading waterfall and take away impressions from that cascading system ANY time they like, but they can only do so by paying more for whatever they place in their cup. And it happens often, sometimes between Network A and B, and more between Network B and C. This means that I am paid the most possible for EVERY impression delivered.“
- Steve Jenkins, CheatCodes.com

Our users get it. And their revenue is increasing because of it. If you’ve got it, great.

If not, sign up here.

This entry was posted on Tuesday, February 19th, 2008 at 6:31 pm and is filed under About Right Media, Publishers, Direct Media Exchange. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.