Have you heard of the YPNBLOG? You should…

This blog is the Yahoo! Publisher Network’s resource for publishers, by publishers. Here, you’ll find not only what you might expect from a product-focused industry blog—the latest on issues, new releases, hacks and tips—but also in-depth how-to’s, publisher interviews, industry trends, links to articles and other news and information you can use. You will also, we think, find a community that will help you to learn how to be a more successful and profitable publisher.

We recently contributed a guest blog post to the YPNBLOG (with more to follow in the future). As Right Media is now part of Yahoo!, it’s logical that we reach out to Yahoo’s wider base of publishers who use Yahoo! products.

The article we posted focuses on the concept of “the exchange”: what it is and what questions publishers should ask of ad companies that call themselves an “exchange”.

If you’re curious, click here for Jerri Gillean’s article–it’s a fascinating read.

Today is February 21^st 2008. It is a special day for Right Media as it marks the end of our second breakfast series and first training seminar for both potential and existing clients.

What a success it turned out to be! Not only was the turnout great, but the enthusiasm for the Exchange and the interaction between attendees was truly heart-warming! It makes us really appreciate being a part of something so cutting-edge and dynamic. Judging from the positive feedback we received, these events are sure to become a staple event every few months to ensure everyone is kept abreast of new information and opportunities available on the Exchange.

The first part of the event was the breakfast series, lead by Mike Gaffney and Canice Murphy. The breakfast was an informal gathering to chit chat about Right Media and the online market arena. The second portion of the event consisted of training on three main topics — passing and using age and gender data, remarketing 101 and leveraging behavioral data, and finally, our Sales Enablement program. Provided by our Professional Services group, the Sales Enablement program has successfully helped increase revenue for our clients by arming their sales forces with the tools to seize new revenue-driving opportunities. Judging from the response, this is one area that seemed to create a buzz.

We will be having a similar event in New York targeted to our East Coast customers on March 4^th, 2008. If you are interested in attending please contact your account manager or sales rep for more information. We would love to see you there!

Please let us know if you have any particular topics that you would be interested in hearing about and we will make an effort to incorporate them into our future events. Thank you to all of those that attended and helped make it a fabulous day!

Do you know this man?

This is Jon Young, our Inside Sales Executive for Direct Media Exchange; he will be walking the floor at the Affiliate Summit February 24-26, 2008 in warm Las Vegas, Nevada. If you have questions like “what’s an ad exchange?” or “what’s DMX”, this is the man to talk to.

Look for his face; he’s a great resource around here for publishers who are curious about Direct Media Exchange.

See you there!

It’s always fun trying to get people to ‘get’ what we’ve got going on for them here with Direct Media Exchange.

After all, we’re not selling plungers; we’re giving everyone an opportunity to help them manage the advertising on their websites and increase their revenue. We’re a free hosted ad server, but we also embrace things like openness, transparency, and the efficiency of an auction. Rather than look over each other’s backs, our members–advertisers and publishers alike—collaborate.

And I really like metaphors, so here’s one that describes DMX: it’s more like a waterfall. I might sound like I am trying to be cute, but I am dead serious… (more…)