DMX just passed a milestone: 300 million.

Yes. We’re now consistently posting 300 million impressions per day in traffic from within Direct Media Exchange .

Part of it is just because DMX “works for the pub”–the small to medium sized publisher to be exact. But this 300 million milestone is big for us. Here’s some more of what it looks like from our vantage point here at our Eugene offices:

• In Q4 2007, compared to Q4 2006, total ad traffic for DMX (measured in impressions) : 151% growth rate
• In Q4 2007, compared to Q4 2006, we saw a near 950% growth in revenue payouts to DMX publisher members. WOW!

We’re about empowering publishers and helping them grow their revenue. If you’ve got a website, take a moment and consider if you’d like to see some new growth in your business. We may have a solution for you.

Hey, maybe someone gave you a website over the holidays.

Ok, maybe you didn’t get a website for a present. But what if you did? And what if you needed more than just its own business model or service to keep it solvent, let alone thriving?

That’s where advertising comes in. And you’re lucky enough to come into the online advertising game now in 2008:

• you have mature, useful tools
• you can better control your online advertising strategies with these tools
• they make it easy to create a new revenue stream for your web business

Direct Media Exchange is what I am talking about. It’s the easiest way to

a) get ads flowing on your website

b) get ads flowing from different 3rd party ad partners

c) manage the money you make from them

You could say it’s “one application to rule them all” (apologies to J.R.R. Tolkien fans).

But wait, we’re not about ruling anything; we’re about organizing it for you on one page with one login…so you don’t have to go nuts trying to track everything yourself.

That’s why we call it ‘Direct‘.

If your current way of managing online advertising feels more… ‘indirect’…well, check out our present to you at direct.rightmedia.com. It’s the same gift we gave last year. And if you haven’t seen the video, it’s here.

And, of course, Happy New Year to you from Right Media! Have a successful and happy 2008.

Some web publishers have a small idea: create something that will help users, then get it working online somehow. Then–almost in shock–they watch it take off. That’s the magic of the web. Now add advertising to it, and suddenly you have another solid revenue flow that you didn’t expect. This happened for Sergey Chudnovsky; his website 4shared.com provides a way for people to upload and quickly organize their files online.

Sergey and his website– 4shared.com –is this month’s Direct Media Exchange Featured Publisher.

“…DMX gives us this great opportunity to join partner ad networks and get higher revenue because of the auction model.”
-Sergey Chudnovsky

Vince Panero (VP) : How did you get interested in web publishing originally? What were those early days like for you?

Sergey Chudnovsky : We just decided to create (more…)