The Holidays are a great time to give, but wouldn’t it be nice to receive a little this year? You can and it might be easier than you think.

The holiday season means big money for ad budgets and a lot of revenue left on the table if you aren’t allowing advertisers to target to your inventory types. If you have inventory that is mis-categorized or labeled as “Unknown,” chances are the right ads are not reaching their intended audience. Even worse, a lot of advertisers exclude their campaigns from running on unknown inventory because running on unknown is a bit like driving blind: you just might get there, but there could be a lot of accidents along the way.

So what can you do to reap the benefits of holiday ad budgets this year? Look into your account setup and make sure all of your inventory is categorized as something related to its content rather than Unknown. A good rule of thumb when labeling inventory types is to mark off every channel that is relevant to your site or site section without going overboard or “stretching” your inventory into categories it really doesn’t belong in. On the rare occasion that your inventory truly doesn’t have a label that works, then leaving it as Unknown is the best idea.

The more on target you are with your classifications, the more relevant the ads will be that serve on your site, giving you greater access to that coveted demand you KNOW you want. So go ahead, set up your channels correctly and give yourself a present this year. You deserve it.

Happy Holidays!

We’ve selected Supernova.com as our new “Featured Publisher” .

‘’The concept is brilliant, and it works. It takes the hassle away from having to select and setup ad networks, allowing the ad publisher to pick and choose networks from one centralized system.'’
–Supernova.com Director of Interactive, Sanford Liu

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Of the sites we’ve selected so far as Featured Publishers for Direct Media Exchange, Supernova.com is unique. If you have a band, you go there, set-up your profile, and connect with other bands, fans, promoters, and more. And with a user base that is mostly made up of younger folk, Supernova realized that they were ripe for utilizing advertising as a way to further monetize this valuable demographic. Supernova is this month’s Featured Publisher for Direct Media Exchange. Supernova’s CEO is Elliott Hurst; their Director of Interactive, Sanford Liu, answered our questions.

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