We met bloggers. We used the term ‘networking’ profusely. We took pictures.

We (well, at least Cam and I) wore pajamas at the Hard Rock Hotel Pajama Party.

It was fun to meet publishers and show them some of the cool tools we all use to build traffic and better monetize blogs and sites: MyBlogLog, Direct Media Exchange, and the newly acquired network Blue Lithium–just to name a few. Yahoo! was in the running (ranked number one at one point) for the ‘people’s choice’ award for best booth (we lost out in the end, but it was thrilling all the same).

And, of course, there is the video ‘footage’ : our on-the-floor ‘educational sessions’ where we let the attendees teach us. Remember: always listen to your users…

Part 1: John Chow and other attendees
Part 2: Debbie Weil and other attendees

And if “still frames” are more your thing, check out M2’s Flickr set from the conference here.

Thanks to everyone who made this conference–and our attending it–possible!

It’s Thanksgiving Week for some of you (this holiday is celebrated in North America). And for us Right Media-ites, we’ll be celebrating it Thursday and Friday–and will subsequently be out of the office.

However, Direct Media Exchange –and the overall Right Media Exchange–never sleeps. It will still be humming along.
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Blogworld will be happening over the next couple of days (November 8-9), and ‘team DMX’(Direct Media Exchange) will be there. Look for Jerri, Pat, Cam and myself at the Yahoo! booth.

The opening-night party will be at the Hard Rock Hotel, and I also just learned from Pat’s blog post that its theme is “Pajama Party”. A pajama party in Las Vegas? Bloggers and techies can network under the most extreme of conditions, including a pajama party! Should be fun.

In addition, I’ll be bringing the video camera along to grab some sites, some sounds, and get some on-the-floor commentary from the attendees.

Hey, if you’re there, don’t be a stranger! Come by and visit us at the Yahoo! booth.

Kurtis Harper started his website out of necessity; he wanted a place to post his bookmarks online. This idea gave birth to StartAid.com, his AJAX social bookmarking website. And by using Direct Media Exchange, he is pushing the revenue generation for this site to new heights.
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You know the drill… See an ad, click it, and find yourself at a company landing page. Pretty easy, huh? Well how many other people did exactly what you did? That answer might not be so simple.

This past week the New York Times cited page hit and click tracking issues as one of the foremost problems facing our industry, one that could stunt the growth of internet advertising as an increasing number of companies become wary of these discrepancies. And who could blame them? Small differences can add up to big dollars, especially as larger and larger campaigns are making their way into the digital realm.

The problem arises from myriad companies putting out their own versions of the “correct” tracking solution, but nobody collaborating on a universal solution. Most buyers and sellers are operating on totally different platforms, with their own tracking technology or 3rd party product. These numbers usually don’t match up, with whose numbers to bill off of usually becoming a very sticky subject. It’s like trying to build a car with an engine from one company and a body from another in which neither party has talked. It just doesn’t work.

So with so many different options for reporting, coupled with the lack of standards in a fledgling industry, how can Advertisers, Publishers, and Networks protect themselves from the revenue consuming numbers game? They can start by uniting on a common platform.

An ad exchange utilizes the same technology to track performance, regardless of entity type: Publisher, Advertiser, Network, or something in between, everybody is linked through one system. The same methodology is used to track clicks, performance, and impressions. No more worries about whose numbers to bill off of, how to settle the difference, or why you have to take the financial burden of inaccuracies. Link to partners across the Right Media Exchange and rest assured that everyone is counting on the same trusted technology that has evolved over years of experience in the space.

Heck, we all know there are better games to play.