http://blog.rightmedia.com/2007/09/18/fine-wine-front-rows-and-first-impressions-frequency-capping-with-direct-media-exchange/ Sat, 22 Nov 2008 20:44:06 +0000 http://wordpress.org/?v=2.0.4 http://blog.rightmedia.com/2007/09/18/fine-wine-front-rows-and-first-impressions-frequency-capping-with-direct-media-exchange/#comment-211068 Tue, 20 Nov 2007 17:52:42 +0000 http://blog.rightmedia.com/2007/09/18/fine-wine-front-rows-and-first-impressions-frequency-capping-with-direct-media-exchange/#comment-211068 [...] 2) Frequency cap your placements. It’s all about supply and demand, and those first 4 impressions are more valuable then the following ones. If your network is filling almost 100%, increase the frequency cap–this gives a network more access to your inventory. And if you find a network isn’t filling 100% of your inventory, lower the frequency cap. Read more about it here. [...] […] 2) Frequency cap your placements. It’s all about supply and demand, and those first 4 impressions are more valuable then the following ones. If your network is filling almost 100%, increase the frequency cap–this gives a network more access to your inventory. And if you find a network isn’t filling 100% of your inventory, lower the frequency cap. Read more about it here. […]

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