As you may have heard, there was an incident recently in which malicious creatives were injected into the Right Media Exchange. An advertiser working with a network uploaded a creative built to work around some of the protections of Creative Tester, our system that checks ads for harmful qualities.

Armed with information generated by our tools and web security firm ScanSafe, we identified and deactivated the malicious ads on the Right Media Exchange. We’ve subsequently enhanced Creative Tester’s detection capabilities and bolstered our defenses against these kinds of attacks.

We have always been, and continue to be fully committed to providing a safe marketplace for our members, their constituents and end-users. We’ve dedicated significant resources to Media Guard, Creative Tester and other protection mechanisms. That investment has repeatedly paid off (example here).

A safe, healthy Exchange also hinges on the enthusiasm of the community to join in the fight. We’re planning on rolling out additional safety measures, including banning high-risk creatives hosted on the Exchange. As we develop new policies and technical protections, we’ll look to market participants both within and outside the Exchange to provide their input and support. I’ve said it before–these problems affect all of us. We need to come together as a community to solve them.

To report concerns about potentially malicious ads, please contact us at support@ymsupport.com.

This entry was posted on Thursday, September 13th, 2007 at 9:01 am and is filed under About Right Media, Right Media Exchange, Media Guard. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.