Here’s two announcements related to our Direct Media Exchange networks:

Announcement 1:

Revenue Science has just joined our exchange! They are our 11th network. Here’s an excerpt from our newsletter from Pat McCarthy, our Director of Business Development:

Revenue Science is a leading behavioral targeting network that collects and measures people’s interests and intent through their Web behaviors-the sites they visit, the articles they read, the searches they make, and much more. This not only means that publishers and advertisers get higher returns on their investments, but it also translates into a better online experience for consumers.

Behavioral targeting is cutting edge, so we’re glad to have Revenue Science joining our other esteemed network members. As a publisher in Direct Media Exchange, you are now able to sign-up for Revenue Science . Look for them under the Link tab.

Announcement 2:

Fox International Channels (FIC) has just acquired Digital Ventures, parent company of Directa Network . Directa Network has been with Direct Media Exchange since before we came out of beta. They happen to be the largest online ad network in Latin America. Here’s an excerpt from Digital Ventures’ announcement:

Directa Network , the largest online ad network in Latin America, and ClickDiario (recently acquired by FIC) will turn into “DirectaClick.FOX”, offering a reach of more than 40 million users and more than 7 billion monthly impressions.

We’re excited to see our partners succeed. Congratulations on your acquisition Directa Network/Digital Ventures. And congratulations to Revenue Science for joining our band of forward-thinking ad networks.

This entry was posted on Thursday, July 26th, 2007 at 12:03 pm and is filed under Publishers, Direct Media Exchange. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.