Happy Birthday Direct Media Exchange … We’re One Year Old!

By Vince Panero
July 19th, 2007

birthday_0_1.pngtransparent45x80.gifRight Media’s exchange has been running smoothly for over two years; it opened its doors back in the Spring of 2005.

Our team here in Eugene, however, released our beta version of the Direct Media Exchange product (aimed at mid to small sized publishers) in July 2006.

Has it been a year already? It seems just like yesterday…

As we look back, here’s our quick time line of things that happened along the way:

July 16, 2006: Pat McCarthy posted our “first impression served” blog post and one of our users made the first post to our forums.

August 14, 2006: We got a Tech Crunch article, Fred Wilson mentioned us, and we garnered a ton of new sign-ups.

September 26, 2006: We hit our first billion impressions.

October 17th, 2006: The initial Yahoo investment happened. We all thought, “Wow!”

October 30th, 2006: We outgrew the original Eugene office and moved.

December 29th, 2006: The holidays hit; the company had grown even more, as you can see from the greeting card!

January 8th, 2007: We had our first road show in an icy North West.

January 29th, 2007: Direct Media Exchange came out of beta!

February 7th, 2007: Right Media was named one of the top tech companies to watch in 2007 in Business Week.

March 6th, 2007: Right Media gets an article in Business Week…again!

April 13th, 2007: Direct Media Exchange holds their first hack day!

April 30th, 2007: Yahoo announced they’ll buy the rest of us. Quadruple WOW!!!!

May 6th, 2007: We did our second road show…this time with surf and sun in SF.

May 29th, 2007: We begin releasing our ‘Quick Tip’ video series to help our publishers better use the platform.

June 29th, 2007: Our CEO Mike Walrath wins the Ernst & Young Entrepreneur Of The Year 2007 award!

Today, July 16, 2007: Hundreds of blog post mentions and online/newsprint articles later, we are still hustling like we were last July. We’re here to give you the most monetizable, and –dare I say — warm and fun experience that you’ll ever have working with an ‘ad exchange’–though we are WAY more than a mere ad server.

Click here, join-up and see what all the racket is about.

I can’t wait until next year!

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