You’ve been waiting patiently, and we’ve finally finished it. The first of our ‘Quick Tip’ series, this video should help you better understand how to set-up 3rd party network placements within our Direct Media Exchange platform.

By setting up a placement, you allow our internal networks to bid on impressions from ad networks and companies outside of our exchange. It’s a quick process to set-up, and you can see the revenue change over time, right before your eyes. It’s also one of the major things that drive revenue increases for our publishers (you can read about their revenue changes here — with a 25% increase in CPM — , and with eCPM’s doubling here and here and here). Using the ‘Manage Tab’ is great way to really determine if you’re getting paid what you should from your external ad partners.

Big thank goes to Luke Walsh, the analysis team, Head Grip Joe Matella, and everybody else for their contributions.

We’re planning on rolling out a number of new ‘Quick Tip’ videos over the coming months. Stay tuned for them.

And if you want to see it, watch for it. We’ll be rolling it out in the app in the near future.
Watch them, learn…and enjoy making more money!

This entry was posted on Tuesday, May 29th, 2007 at 2:27 pm and is filed under Publishers, Direct Media Exchange. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.