Great Coverage, Ominous Picture
By Michael Walrath
May 16th, 2007
May 16th, 2007
Today’s Small Business section of the NYT offers a solid lay of the land of digital advertising–its better-than-ever reach, accuracy, measurability, and the host of new players that are helping to drive it all. We’re one of the featured new players–Steve Lohr describes Right Media’s origins, some of its growing pains, the birth of the Right Media Exchange and how far it’s come.
The industry perspective is acute. The validation of our work, thrilling. The photo of me underneath the glow of the descending mothership, scary!
May 21st, 2007 at 3:40 pm
Mike - You’ve mentioned in the past (iMedia, 9/6/06) that if exchanges gain traction that there will be more networks, but fewer huge dominant networks. Why would this be the case? Even with exchanges adding efficiencies to specific buys, won’t scale still matter in terms of adding value for advertisers from better targeting across the publishing universe? Andy