http://blog.rightmedia.com/2007/05/16/great-coverage-ominous-picture/ Sat, 22 Nov 2008 20:28:03 +0000 http://wordpress.org/?v=2.0.4 http://blog.rightmedia.com/2007/05/16/great-coverage-ominous-picture/#comment-176204 Mon, 21 May 2007 19:40:37 +0000 http://blog.rightmedia.com/2007/05/16/great-coverage-ominous-picture/#comment-176204 Mike - You've mentioned in the past (iMedia, 9/6/06) that if exchanges gain traction that there will be more networks, but fewer huge dominant networks. Why would this be the case? Even with exchanges adding efficiencies to specific buys, won't scale still matter in terms of adding value for advertisers from better targeting across the publishing universe? Andy Mike - You’ve mentioned in the past (iMedia, 9/6/06) that if exchanges gain traction that there will be more networks, but fewer huge dominant networks. Why would this be the case? Even with exchanges adding efficiencies to specific buys, won’t scale still matter in terms of adding value for advertisers from better targeting across the publishing universe? Andy

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