We wound up the Cali Road Show Thursday with our interview of Wayne Lin. He is the CEO of one of the larger (possibly largest) portals for speakers of Chinese who live outside of China: ChinaGate.com (also known as WenxueCity.com) .

Wayne is spirited about his work and his website. He’s the CEO, of course, but not all CEO’s come across as passionate about their business –he does. It’s been a fascinating challenge for him to convince the advertisers of the world that his niche is valuable. Recently it’s become a lot easier. His site is in Chinese, but the majority of users are located in North America and other English speaking locales, and he’s got sizable numbers to prove this.

He spoke with the same passion about our exchange as well. His favorite part of Direct Media Exchange is, not surprisingly, our Media Guard tool. He was impressed by the level of granularity around creative categories, like being able to easily filter out creatives that contain ‘audio initiated by user’. Media Guard also has presets filter levels to make it down-right simple, but being able to drill down and customize is a bonus for Wayne.

He also noticed a spike in revenue and traffic on the day of that special announcement you heard a couple weeks ago about our company. He’s excited to see what’s coming next!

We wrapped up his interview, shook hands, packed up, and headed for the airport.

I really look forward to cutting this footage into future videos for you. I’ve already got ideas for the next roadshow as well. If you’re a Direct Media Exchange member that might be interested in being featured in a future video (or even as a Featured Publisher), feel free to drop us an email.

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