One Giant Leap for the Exchange, and for Interactive Advertising
April 30th, 2007
By now you’ve heard that Yahoo! has agreed to acquire Right Media (read Terry Semel’s post here). This is fantastic news for both companies, Exchange members and the industry in general. Here’s why.
Yahoo! believes in the transformative power of the Exchange. As a leader on the web, it can bring our shared mission to change online advertising for the better–to create a truly efficient and fair market–even closer to fruition.
Yahoo! has been a great partner to us, continually demonstrating its commitment to the Exchange and all that it stands for–openness, fairness, greater efficiency, value and opportunity–as a fundamental vehicle for driving our industry forward. Yahoo!’s acquisition of Right Media further validates all that our company and Exchange members have worked for, and it means a bigger part of the world will understand the value of that work. This is a true milestone for the Exchange community.
The benefits of this new relationship are clear. Yahoo! will add considerably more supply and demand to the Right Media Exchange, increasing liquidity in the market and broadening the opportunity for advertisers, publishers, networks and technology providers alike to grow their businesses. The deal will also leave us with access to more resources to continue to accelerate the pace of innovation on the Exchange.
It’s important to reiterate publicly that the acquisition will in no way afford Yahoo! any unfair advantage in the Exchange. A level playing field is one of the foundations of the Exchange and its success–it remains level. The fact that the Right Media Exchange will operate as an independent division of Yahoo! ensures this.
It’s equally important to note that this is very much a milestone in the continuing story of Right Media. The entire team and I are committed to seeing our vision fulfilled, and we’re excited to continue to work to make that happen.
There’s still a lot of friction in this industry that prevents buyers and sellers from working together to everyone’s mutual benefit. I believe that the Right Media Exchange has done a lot to eliminate that friction, and this deal is a great catalyst to an even more efficient interactive ad market.
April 30th, 2007 at 12:34 am
[…] One Giant Leap for the Exchange, and for Interactive Advertising - Right Media Blog Related Posts: […]
April 30th, 2007 at 1:36 am
[…] One point first off: as our CEO put it in a blog post this evening, “the acquisition will in no way afford Yahoo! any unfair advantage in the Exchange”. That’s why we’re different. We’ve been an open exchange, and we’ll continue to be an open exchange. If there is another online advertising market place one out there as busy and as transparent as ours, please feel free to leave me a comment!
[…]
April 30th, 2007 at 3:02 am
[…] “We think supply and demand should be regulated by the marketplace, not a closed platform,” Mr. Semel writes, taking a swipe at the Mountain View Mandarins. Right Media folks say that Yahoo will be one of the participants in their exchange and other partners can continue to conduct business as usual. […]
April 30th, 2007 at 4:04 am
Congrats
I hope it would be beneficial for us publishers as well.
April 30th, 2007 at 4:46 am
Congratulations Michael, I wish Right Media all the best with Yahoo!
April 30th, 2007 at 5:49 am
Congratulations, Right Media team! Those of us at Yahoo! and the Yahoo! Publisher Network look forward to working with you. Keep on doing things the “right” way!
April 30th, 2007 at 6:40 am
[…] Fonti: Yahoo! Media Relations, Right Media Blog, Yodel Anecdotal. […]
April 30th, 2007 at 7:41 am
[…] Rhetorical question: If the exchanges all become owned by the large competitive ad networks aren’t they just really big networks then? Answering that question to a degree, Right Media’s CEO Mike Walrath says that the exchange will not be swallowed up by Yahoo! but remain “independent”: It’s important to reiterate publicly that the acquisition will in no way afford Yahoo! any unfair advantage in the Exchange. A level playing field is one of the foundations of the Exchange and its success–it remains level. The fact that the Right Media Exchange will operate as an independent division of Yahoo! ensures this. […]
April 30th, 2007 at 8:58 am
Congrats, Mike, to you and your team.
April 30th, 2007 at 9:03 am
[…] Well most people who follow the online advertising business know by now that Right Media was purchased by Yahoo! late last week for $680 million. But that’s for the 80% that Yahoo! didn’t own, so the total valuation was more like $850 million. […]
April 30th, 2007 at 9:51 am
Congrats! Score one for the NY tech scene!
April 30th, 2007 at 9:56 am
[…] Right Media’s Blog […]
April 30th, 2007 at 10:46 am
[…] Right Media’s Michael Walrath looks at the acquisition as a chance to grow the supply and demand chain as well as an opportunity to get more of resources - which Yahoo has a substantial amount of - invested into his company. Both companies talk about the “everyone wins” scenario they see playing out in response to the merging of resources. Maybe they’re trying to thwart the same type of backlash that Google received when it announced the purchase of DoubleClick. […]
April 30th, 2007 at 10:54 am
[…] Right Media’s Blog […]
April 30th, 2007 at 4:22 pm
Congratulations to you and the entire Right Media team, Mike; this was a superb decision that will only benefit the entire advertising landscape.
Yahoo was clearly the best choice to joing forces with.
Another ad platform you and the Yahoo team may want to add to the mix for each companies’ many clients is paid match; where advertisers would be able to bid directly on their targets’ actual traits and characteristics.
My site and pending patent #11/250,908 have all the details.
April 30th, 2007 at 9:30 pm
Congratulations to you and the company!
April 30th, 2007 at 10:00 pm
[…] “We think supply and demand should be regulated by the marketplace, not a closed platform,” Mr. Semel writes, taking a swipe at the Mountain View Mandarins. Right Media folks say that Yahoo will be one of the participants in their exchange and other partners can continue to conduct business as usual. […]
May 1st, 2007 at 4:52 am
Congrats, Mr. Walrath! I would be interested in Right Media’s strategy to reach the small and medium-sized businesses?
As C.E.O. of a small company, I would be interested in a very clear offer regarding to:
1. the investment
2. the “how it will work”
3. the [short- and long-term] benefits
Thank you!
Respiro
www.RespiroMedia.com
May 1st, 2007 at 8:00 pm
Congratulations to Mike, and the entire Right Media Company!!
May 5th, 2007 at 9:56 pm
Hey Mike,
Congrats man! Hehe, you made the front page here in your hometown. You’re the first Brookfield High grad. To do something amazing I guess. But 640 million *whistles*…
May 6th, 2007 at 10:47 am
It’s about time! Congrats to both parties but the question is - will they be able to compete with run-away Google.
The sooner somebody does the better
May 6th, 2007 at 6:48 pm
[…] Micheal Walrath, fondatore e CEO di Right Media, sul suo blog è ovviamente euforico, mentre Terry Semel al butta sul filosofico sul blog di Yahho!. Vedremo come procede la stagione degli acquisti: Microsoft, con tempismo da bradipo, cerca di accaparrarsi i rimasugli Fonte originale: imli.com Un articolo di Matteo Balzani, distribuito con licenza Creative Commons Attribuzione - Non opere derivate - Non commerciale 1.0 e riproducibile a patto di citare la fonte e di ridistribuire il lavoro prodotto con la medesima licenza. […]
May 7th, 2007 at 10:53 am
Congratulations Mike! Absolutely fantastic news for the company and all involved…
Mike Rosen
Managing Director / Chief Operating Officer
Bratskeir & Company
411 Lafayette Street
NY, NY 10003
www.bratskeir.com
May 11th, 2007 at 1:10 pm
Congrats to the Right Media Family!
The Team at OutsideHub
May 11th, 2007 at 8:18 pm
[…] He also noticed a spike in revenue and traffic on the day of that special announcement you heard a couple weeks ago about our company. He’s excited to see what’s coming next! […]
June 28th, 2008 at 3:38 pm
Congrats to the Right Media Family!
The Team at OutsideHub