This Exchange thing appears to be catching on. People keep asking to speak with us about what Right Media and the Exchange are all about, the impact it’s having on the industry, and where it’s going. Accordingly, we hosted an “analyst day” last Thursday to get everyone on the same page in one shot. It was a great day, with topical panels (featuring RMX publishers, advertisers, networks, and technology providers), presentations, and a lot of lively Q&A between the 40 some odd analysts, Exchange participants and Right Media execs alike. BusinessWeek’s Catherine Holahan covered the event and lends some insight into what we’re trying to do over here in an article today on BusinessWeek.com.

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