A recent MediaPost Behavioral Insider column focused on “paradigm shifting” and its relevance to display advertising, as already evidenced with search.

A new ad network’s CEO posits that “for a network to be relevant in the future,” it must bring multiple targeting methods and pricing models to the table. In particular, he highlights a goal of simplicity with “a technology that analyzes all the complex variables that go into matching an advertiser’s ROI goals, budget priorities and their message to particular placement options.” Advertisers need to focus more on front end campaign goals and other marketing activities rather than obsessing with keyword lists and manual site selection, he adds.

We couldn’t agree more. At Remix Media, the paradigm’s shifted already. Our brand and direct advertisers run campaigns that employ multiple targeting strategies and various pricing models, highlighted by our network’s innovative dynamic CPM pricing capability.

Advertisers’ ROI goals are what we’re all about. Leveraging Right Media technology, we’re already analyzing in real-time all the variables comprising an individual impression’s attributes to ensure an appropriate message is delivered every single time. And most important, it is only delivered at a price that makes sense for that particular advertiser and that particular campaign. This way, campaign goals are exceeded and budget constraints are met.

Apparently, in one small way, the ad network future’s already here.

This entry was posted on Friday, February 2nd, 2007 at 6:23 pm and is filed under Remix Media (Right Media Ad Network). You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.