After a successful beta period, Right Media is proud to announce the public launch of RMX Direct for Publishers. RMX Direct is a simple solution for managing advertising networks that allows publishers to make more money from their websites.

RMX Direct allows publishers to create a competition for their ad inventory by letting them forge direct relationships with nine ad networks that are participants in the Right Media Exchange. These networks see the characteristics of each ad impression such as the user’s geography, frequency of ads they’ve viewed, and more. They bid in real-time what they’re willing to pay for each impression based on those characteristics. Additionally, publishers can add any ad network they already work with to the competition, guaranteeing that RMX Direct will only earn them more money than they are making today.

Instead of talking all day about what we think about RMX Direct and what it can do for publishers, which we’ve done plenty of on our blog in the past, we thought we’d let the publishers and bloggers who have taken part in our beta period speak for themselves.

What Publishes Are Saying

“We’ve doubled our effective CPM and revenue within a month. It was drastic. We also manage Casale Media, Google Adsense, Tribal Fusion, ValueClick, and Advertising.com through this interface. It’s WAY less work and helping us make much more money.”
Steve Jenkins, President, CheatCodes.com

“Having a system that can find the best fit for a given ad impression is great for us. We’ve noticed great results in our eCPM. Now, we have far less wasted inventory as it all gets allocated to its best fit.”
Mehul Patel, President, Swirve.com

“Since coming to RMX everything has changed for us in amazingly positive ways. Not only has our eCPM increased considerably, but we have also been allowed now to focus more on the site itself again since we are
running all of our networks from one location. It is simply a smart choice for both big and small sites.”
Valerie Burgess, ProfileJewels.net

“This system is great. Our revenue shot up by 40% last month after using it. We have so much unused inventory to fill and we’ve sent it all to you guys. Thanks.”
Jamie Davis, Star Media Group

“For me it’s more about the management interfaces than the revenue. I’ll take the extra money, but look at all the work I don’t have to do! Nine networks, one reporting system, one creative filter, one set of ad code. It’s a no-brainer really. Our eCPM is up. Our revenue is up. I’d have to guess the last 30% comes from the automated bidding. I’m about to close
down our accounts at 2 external networks now because they almost never win a bid!”
Bruce Davey, Fastmail.FM

What Bloggers Are Saying

“It’s plenty robust enough to serve any small publisher’s needs, and some of its clever capabilities may prove useful to large publishers as well. You get a simple self-serve ad management system where you can drop in new creative including ad code from your ad networks like YPN or AdSense or even Feedburner. I’ve also loaded in a house ad. It took only
a couple of minutes to setup each ad. Then you get your Right Media ad code to post into your web page templates. Done.”
Matt McAlister, Sr. Product Manager, Yahoo!

“Looks like an interesting and innovative system that could work well for publishers seeking to leverage alternative ad networks.”
Marshall Kirkpatrick, TechCrunch

“RMX Direct uses an accessible web based application that makes it as easy as possible for bloggers and other niche content providers to find the best possible advertising for their site, at the best price.”
Robin Good, Master New Media

“I love it when companies take it to a new level and really bring real tangible benefits, in this case more cash for the publisher.”
Josh Morgan, Intense Web Media

Beyond comments from others, we also have some numbers to summarize the RMX Direct beta period through December 31st:

- Over 11 billion ad impressions served
- 3.75 billion ad impressions served in the month of December alone
- Over 16 million clicks on ads
- Over 300,000 conversions
- Over $1.4 million in publisher revenue run through RMX Direct
- 750 publisher accounts
- 350 discussions started in the community forums

RMX Direct is now ready to open the doors to the public, and we hope to help publishers everywhere make the most money possible from their websites. Sign up now!

Additional Resources

• RMX Direct Website
• Frequenty Asked Questions

Other Stories

• Right Media Launches RMX Direct - DMNews
• RMX Direct Ad Exchange Launches - IMediaConnection
• Maximize Your Ad Inventory Earnings with RMX Direct - Web Publishing Blog
• RMX Direct Out of Beta - 360TechBlog
• RMX Direct Out of Beta - Digg
• RMX Direct launches, lets publishers optimize inventory - Yardley.ca
• RMX Direct Gets Best Ad Revenue For Small Publishers - AdRants
• RightMedia Launches RMX Direct for Publishers - Cost Per News
• Right Media Spurs Network Sparring Over Small Site Inventory - ClickZ
• RMX Direct to Make Publishers $$$ - MikeMcNeeley.com
• Right Media Launches RMX Direct - OffTheIsland
• It’s All About the Launch - The Green V
• RMX Direct Open To Public - Learning Horses
• RMX Direct Launches - WebMetricsGuru
• Official Press Release - Right Media

This entry was posted on Monday, January 29th, 2007 at 9:19 am and is filed under Publishers, Direct Media Exchange. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.