Our Holiday Wishes To You

By Vince Panero
December 21st, 2006

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Yep, the winter holiday season is upon us.

A number of us will be visiting our original stomping grounds–or visiting our in-laws. I wish that we all may get exactly what we want during this season–may everything fit, may it be the right color and size…

With that in mind, here are a few presents that I wish someone could give to all those non-RMX direct publishers out there:

The gift of openness and transparency. I am not talking about snowboarding goggles or a defogging coating for the windows of your car. I mean the ability to be able to see how much you’re really making, or how many impressions are really being served through all your ad networks. Hey, we’re in no one’s pocket, so you get the straight numbers from RMX Direct.

The gift of time. And you get that information in one place. Keeping track of more than one network is time consuming. Add on logins, passwords…suddenly one login makes things simpler. And you can do pretty much everything from that one login: link to our RMX Direct networks, traffic in your networks and other 3rd party deals, create placements for them, pull tags…then read blogs and forum posts related to RMX Direct. This brings us to…

The gift of community. The community aspect of RMX Direct has been front and center for us from the platform’s inception. There are a ton of forums out there that address on the business of online advertising and web publishing, but why not work with one tailored to your needs? Our RMX Direct forum takes care of you: it offers strategies and tips to monetize your site better, hints about the networks that make up the exchange, and a ton of other useful information. And, of course, opportunities to win free t-shirts.

So, along with peace on earth, these are the three things I wish to all of you out there that want a better way to monetize your site.

From the RMX Direct staff, a safe and happy holiday season to you and yours.

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