RMX Direct just had a quiet little Winter Holiday party a few nights ago at a quiet little restaurant here in Eugene, Oregon. This year, we actually had a ‘casino night’ theme, with play money. A certain amount goes to a charity (for more pictures, check out our RMX Direct User’s group on flickr).

But here’s a thought: To have a successful website, it takes thought and strategy, design and marketing–and patience: observing what content works for your users, and what doesn’t. Now, let’s also say you didn’t want to gamble with your website’s monetization’s approaches. If you found out you were taking chances you didn’t need to, you’d change your strategies mighty quick…right?

If you find yourself doing any of the following, you’re unknowingly gambling some of your website’s value away:

• If you’re trying to manage all your ad networks ‘on your own’–guessing who will pay the most for your different ads as it regards their sizes, their regions, their frequencies, etc.

• If you’re trying to manage your ad networks through ‘daisy chains’ (educated guesses)

• If you’re trying to manage your ad networks through ‘weighting’ (not a sure bet, just guesses).

When aren’t you gambling?

• When everyone can see each other’s cards: a standard of transparency and openess.

• When everyone has equal access to the impressions you serve: networks have the same access, seeing impressions at the same time, bidding on them automatically.

• When competition is fueling the bidding–people see special value in your impressions’ uniqueness, so this drives the bidding. And this makes your impression value increase.

• When you can rank your co-members, so they know what you like–and dislike–about their service. And those co-member/networks welcome that feedback because they only want to do better business with you.

I am talking about RMX Direct. It’s the most effective, efficient–and rationale–way to handle your online advertising. We’re not here for our users to take chances–we’re here to help them be successful.

This entry was posted on Monday, December 18th, 2006 at 5:41 pm and is filed under Publishers, Direct Media Exchange. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.