http://blog.rightmedia.com/2006/10/31/publishers-daisy-chains-the-chains-that-bind/ Sat, 22 Nov 2008 20:29:26 +0000 http://wordpress.org/?v=2.0.4 http://blog.rightmedia.com/2006/10/31/publishers-daisy-chains-the-chains-that-bind/#comment-152732 Thu, 22 Mar 2007 19:59:10 +0000 http://blog.rightmedia.com/2006/10/31/publishers-daisy-chains-the-chains-that-bind/#comment-152732 [...] This sums up why ad networks prevail today. After top sites, category leaders and portals sell their home pages, section fronts and targeted deals, buyers and sellers still need to match ads with remaining inventory on hundreds of billions of pages. Networks can help, but no single network can fill your inventory without daisy chaining and the attendant loss of revenue and control of what’s happening on your own site. [...] […] This sums up why ad networks prevail today. After top sites, category leaders and portals sell their home pages, section fronts and targeted deals, buyers and sellers still need to match ads with remaining inventory on hundreds of billions of pages. Networks can help, but no single network can fill your inventory without daisy chaining and the attendant loss of revenue and control of what’s happening on your own site. […]

]]> http://blog.rightmedia.com/2006/10/31/publishers-daisy-chains-the-chains-that-bind/#comment-58979 Fri, 15 Dec 2006 17:25:32 +0000 http://blog.rightmedia.com/2006/10/31/publishers-daisy-chains-the-chains-that-bind/#comment-58979 [...] Right Media’s Publisher Media Exchange (PMX) enables large publishers to execute a strategy for increasing the amount of profitable revenue they derive from non-premium inventory. Prior to creating an open media exchange, these companies share such challenges as: unsold inventory, especially in international markets; inefficient inventory management due to existing ad server’s inability to handle the special demands of non-premium inventory; loss of impressions and revenue to complex, multi-network daisy chains; lack of advertiser and price visibility. Following are some examples of how PMX addresses these and other issues: - Achieving scale efficiently [...] […] Right Media’s Publisher Media Exchange (PMX) enables large publishers to execute a strategy for increasing the amount of profitable revenue they derive from non-premium inventory. Prior to creating an open media exchange, these companies share such challenges as: unsold inventory, especially in international markets; inefficient inventory management due to existing ad server’s inability to handle the special demands of non-premium inventory; loss of impressions and revenue to complex, multi-network daisy chains; lack of advertiser and price visibility. Following are some examples of how PMX addresses these and other issues: - Achieving scale efficiently […]

]]> http://blog.rightmedia.com/2006/10/31/publishers-daisy-chains-the-chains-that-bind/#comment-32148 Mon, 06 Nov 2006 15:35:32 +0000 http://blog.rightmedia.com/2006/10/31/publishers-daisy-chains-the-chains-that-bind/#comment-32148 [...] « Publishers Daisy Chains - The Chains that Bind Come See Us at ad:tech » [...] […] « Publishers Daisy Chains - The Chains that Bind Come See Us at ad:tech » […]

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