Here are some words of wisdom stumbled upon at TheAlphaMarketer blog:

“What are people talking about, concerned with and passionate about? How can we meet and address their specific desires?”

(That’s about creating something the customer can use; something they want already.)

“When we get the best data we can and make decisions based upon it, then we can work our ways backwards from the end result of what we see and offer products and services in specific response to where people are at.”

(That’s the company trying to design a better product for you, the customer).

But let’s add to this a little and take it in a sligthly different direction:

“When we get the best data” for our customers to use, we allow them to make their own best decisions.

Transparency.

As the community education point person for RMX Direct, I don’t think of myself as a marketeer per say. Afterall, RMX Direct is a free product for non-enterprise publishers. But it is my responsibility to micro-educate (to our current members) and macro-educate to the masses.

Besides the communal aspect of being able to talk to other publishers–some learning, and most succeeding–on monetizing their website effectively on our platform…YOU’VE GOT TO GIVE THEM THE DATA! …so they can make their own decisions.

RMX Direct allows everyone to see the numbers. That includes ‘live reporting’ of all of the following:

• actual revenue dollars
• conversions
• frequency
• geography
• actual eCPMs

Furthermore:

• no one gets exclusive rights with certain networks: anybody can work with anyone

And the big ‘thank yous’ go to the esteemed, transparent-minded participating ad networks of RMX Direct that you can link to and work with.

—

Transparency seems to be a trend, in our newest iteration of the web.

We aren’t trying to be trendy though. We just want to help empower our community.
While some of the web is one way, the other part of the web is moving towards… another. And it’s a little more open-minded, and a little more open.

Or to quote the marketing Rev. Rabbi Seth at the end of one of his sermons:

The more they take, the more we give
The more they steal, the more we share
The more they lie, the more we tell the truth
The more they spy, the more transparent we become

Thanks for seeing through us. We want you to.

This entry was posted on Tuesday, October 24th, 2006 at 3:36 pm and is filed under Direct Media Exchange. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.