Our Partnership with Yahoo!
October 17th, 2006
We’re thrilled to announce that Yahoo! has become a minority investor in Right Media and will join the Right Media Exchange.
This is great news for us, our partners and our customers. Having one of the largest global internet companies as a partner who shares our vision validates both our company and our progressive worldview–that only an open, fair marketplace will bring true efficiency to the industry. It catapults us to a new level of visibility. It accelerates the growth of, and brings more value to the Right Media Exchange. Having additional resources gives us the freedom to do whatever we need to to make our products even more valuable for our customers and continue to grow.
Yahoo!’s faith in us and the power of the open exchange will be evident not only in their investment, but in their participation as well. They’ve committed to become a fundamental player in the Right Media Exchange, making the exchange even more valuable to its existing and future members. Yahoo shares our vision of an open and fair marketplace and will compete in the marketplace like any other participant — the exchange remains a level playing field.
We’re very proud of this milestone, and we’d like to be the first to welcome Yahoo! to the Right Media Exchange. We’d like to recognize our existing customers as well. Without the fine collection of companies who participate in the community and idea that is the Right Media Exchange, this event could not happen.
Finally, I’d like to personally take this opportunity to recognize the talented team of people at Right Media who give so much of themselves to the ideology of openness, transparency and efficiency that is evident in the Right Media Exchange.
October 17th, 2006 at 9:40 am
[…] It’s an exciting day for my coworkers and our clients at Right Media as Yahoo Inc (ticker: YHOO) is leading a $45 million round in Right Media and will become a participating member of the Right Media Exchange. See our CEO’s comments here. […]
October 17th, 2006 at 1:29 pm
[…] Pat McCarthy has announced Right Media’s completed a $45 million Series B round, with Yahoo! as lead investor acquiring a 20% stake. (Yahoo press release; Right Media blog entry.) Yahoo’s also come on board as a participant in the Right Media Exchange, which is huge - since Yahoo’s got to be the biggest online banner advertising publisher out there. For those not familiar with the company - Right Media allows publishers to auction off their display advertising inventory to the highest-paying advertiser in real time, optimizing (and largely automating) ad sales. Advertisers make bids; publishers set asks - it’s an exchange model brought to advertising. Go check it out - they’ve done a very good job with their messaging. […]
October 17th, 2006 at 3:32 pm
Isn’t it ironic that Right Media proclaims openness, transparency and efficiency and yet sells a minority stake to the bigest online fraud Ad network on the planet =(
October 17th, 2006 at 4:05 pm
Great work Right Media!
Hi Mike, it’s great to have you as partner. Let me know if I can be of any assistance to your Right Media’s growth plans.
October 17th, 2006 at 7:15 pm
[…] Yahoo Press Release: Yahoo! Makes Strategic Investment in Right Media Right Media Blog Announcement: Our Partnership with Yahoo! […]
October 17th, 2006 at 7:30 pm
Warm congratulations to all at Rightmedia and kudos to yahoo for its keen business sense.
October 18th, 2006 at 7:22 pm
Congratulations! The Yahoo funding shows a strong sign of good things to come for your already successful company.
October 19th, 2006 at 4:37 am
Congratulations, this is really good news for the exchange. Just one question, as YPN is CPC, how are they going to compete in the marketplace?
-Tim
October 19th, 2006 at 3:10 pm
[…] Yahoo! has made a strategic investment into RightMedia. You can read the release here, and Mike’s (RightMedia’s CEO) comments here. […]
November 3rd, 2006 at 12:54 pm
[…] We’ll be all over the place at ad:tech New York next week. On Monday, our CTO Brian O’Kelley and other technologists will put their spin on the future of online media and marketing on the panel “Technology Visionaries Sound Off.” Further evidence of our industry’s growing interest in the exchange model comes on Tuesday with “The Move to Auction-Based Media and the Demise of the Upfront,” a panel that will include Todd Teresi, Vice President of Sales Operations for our newest partner, Yahoo! […]
April 30th, 2007 at 7:13 am
[…] Yahoo! announced that it would buy the remaining 80% of Right Media that it doesn’t already own for $650 million today. (NYTimes.com, WSJ.com and GigaOm also have coverage). […]