Sympathy For The Publisher

By Vince Panero
October 13th, 2006
sypathy_for_the_publisher.bmptransparent1x1.gif I may have made mention of Cameron Mcneeley in another post.

He was one of the first people to join the RMX Direct team, and he knows RMX Direct well.

Maybe too well.

This is excerpted from an email he impishly sent around our office…which everybody IM’d to everybody else.

It was subsequently ‘dugg’ by the powers that be and sent around the company.

And for good reason–it’s funny.

So,without further ado, I present:

‘Sympathy For The Publisher’
By Cameron McNeeley
(apologies to the Rolling Stones–real lyrics here if you really don’t know them)

(Verse 1)
Please allow me to introduce myself
I’m a tool for wealth and taste
I’ve been around for a beta phase
Given many a man some better rates
And I was ’round when other networks
Had their moments of doubt and pain
Made damn sure that all of them
Washed their hands and sealed their fate

(Chorus)
Pleased to meet you
Hope to break your chain
And what’s helping you
Is the nature of the exchange

(Verse 2)
I started out as Yield Manager
When I saw it was a time for a change
Called for openness and transparency
Closed networks screamed in vain
I served some ads
Highly optimized
as creatives learned
And the publishers earned

(Chorus)
Pleased to meet you
Hope you break your chain, oh yeah
Ah, what’s helping you
Is the nature of the exchange, oh yeah
(woo woo, woo woo)

(Verse 3)
I watched in fear
While shady networks
Fought for years
For the scams they made
(woo woo, woo woo)
I shouted out,
“Who killed the Daisy Chain?”
When after all
It was you and me
(who who, who who)
Let me please introduce myself
I’m a tool for wealth and taste
And I laid traps for click frauders
Who got shut down before they could load their page
(woo woo, who who)

(Chorus)
Pleased to meet you
Hope you break your chain, oh yeah
(who who)
Cause what’s helping you
Is the nature of the exchange, oh yeah, pull tags, baby
(who who, who who)
Pleased to meet you
Hope you broke your chain, oh yeah
Cause what’s helping you
Is just the nature of the exchange
(woo woo, who who)

(Verse 4)
Just as every impression should be revenue
devoid of PSA’s
As heads is tails
Just call me RMX
‘Cause the competition drives the rates
(who who, who who)
So if you join me
I’ll show you courtesy
I’ll show you tricks to raise your rates
(woo woo)
Use all your well-learned exchange techniques
to make those CPMs great, um yeah
(woo woo, woo woo)

(Chorus)
Pleased to meet you
Hope you broke your chain, um yeah
(who who)
But what’s helping you
Is the nature of the exchange, um mean it, pull tags baby
(woo woo, woo woo)

(Verse 5)
Woo, who
Oh yeah, get on down
Oh yeah
Oh yeah!
(woo woo)
Ask me baby, break that chain
Ask me honey, join the exchange
Ask me baby, break that chain
I tell you one time, this should be the way
Oh, who
woo, woo
Woo, who
Woo, woo
Woo, who, who
Woo, who, who
Oh, yeah
Break that chain
Tell me, Tauseef, how’s your rates
Tell me, Cheatcodes, how’s your rates
Woo, who, who
Woo, who, who
Woo, who, who
Woo, who, who
Woo, who, who
Woo, who, who

Oh, yeah

Woo woo

(Repeat and fade)

One Response to “Sympathy For The Publisher”

  1. Off The Island » On Notice: Non-Transparent Ad Networks Says:

    […] If you are a Rolling Stones fan, please check out my silly re-write of Sympathy for the Publisher on the RM Blog. […]

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