Our clients have been asking for this, and with good reason. Loading several creatives in one sitting is an exhausting process:

Currently, for each creative, you need to provide us with the file or tag, enter a description, set the clickthrough URL, decide if you want it to pop up or under, choose a delivery priority, associate the creative with line items, etc. etc. etc… Then, you need to repeat that process for every creative that you’re working with, and try not to think about the fact that all of these properties must be selected for each creative individually.

Creative management should not be so painful.

Recognizing an opportunity to add efficiency to this otherwise tedious process, we’ve spent some time working out what we hope will be an elegant solution.

Enter Creative Manager (beta), a bulk creative uploader and editor that can define common properties for several creatives at once.

This new product goes to beta within the next few weeks. Contact your account manager for more information and to get on the list of beta users.

This entry was posted on Thursday, October 5th, 2006 at 2:26 pm and is filed under About Right Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.