Release notes for new version.

API documentation.

No, this isn’t about the famous REM song of that title from the mid-1990s, but it might be a question you’re asking if you’re an astute RMX Direct or PMX publisher who’s been taking a close look at your reporting options recently.

We quietly rolled out a new “Group by Frequency” option in the Analyze tab in RMX Direct and in the Revenue Report for PMX publishers that allows you to see statistics for the actual frequencies of the ad impression a user is seeing.

As an example, the first impression a user sees is a frequency 1 impression. The second impression they see is a frequency 2 impression, etc.

The reason this information is interesting is because ad networks and advertisers often pay differently for different frequencies of impressions. The first few impressions a user sees are generally more valuable than the 10th, 20th, or 30th impression that user sees.

This is also why many ad networks end up defaulting impressions. Many of the first tier networks publishers work with take the first couple of impressions per user, than default the rest. This is because their advertisers don’t want those high-frequency impressions, and so instead of paying you a lower rate they default the impression to keep the CPM high and keep themselves at the top of your chain. It’s just unfortunate that publishers are then forced to deal with the defaults in order to make the most amount of revenue possible.

Networks that participate in the RMX have campaignns that pay for impressions of any frequency, and for low frequency impressions like 1-5, they often pay just as well as the first tier networks. It’s just that when you average out the CPM to include all the impressions that RMX networks pay for, you end up with a lower CPM than a first tier”network usually reports. It’s the revenue that really matters, and showing you what RMX networks are paying for the frequencies is more insight into that information.

Unfortunately we can’t tell you exactly what a third-party network is paying you per frequency, but as some RMX Direct publishers have found out you can use RMX Direct or PMX to figure out pretty well on what frequency third-party networks default impressions.

Basically, we’re just doing what we can to give you as much knowledge and control to manage your ad networks and earn you more revenue. Kenneth now knows the frequency, do you?

Hello RMX Direct members (and members to be). There was a little hiatus there from blog posting because…we just had the Right Media website upgraded!

OK. Now for the 3 b’s:

Blog: A big change is that the RMX Direct blog posts will now be rolled into the Right Media company blog!

Badges: I come bearing gifts: RMX Badges! Yes, if you’ve been using RMX Direct (or any of our other RMX products for that matter), feel free to post any of these three badges on your site with our link. It is, as TJ would’ve said, ‘Easy on the eyes’. Pat McCarthy already placed one on his blog ConversionRater.com, and it looks nice.

BOK: And, for our third reference to the letter ‘B’ for the day, we have the one, the only, Ultimate Bokness Brian O’Kelley visiting from who just visited from the great city of New York. (Wait, he already left? He’s quick!) Brian is Right Media’s CTO, the brain behind the code that makes the RMX buzz–it’s the cool technology that powers Right Media’s exchange and its applications. Judging by the speed in which he came and went, Brian doesn’t waste time (you should see him play hoops).

When a company’s CTO is moving like that, well, let’s just say the company is into high levels of productivity.

Yeah, Right Media moves. And you can have your online advertising move too–go to this link and get your RMX Direct Beta account up and running…