We launched RMX Direct into private beta a little over two months ago so it’s time for an update on what’s occurred and what’s coming up down the road.

First, we’ve had a successful beta period where we received great feedback and suggestions from our beta publishers. Many of them have achieved great success, and we’re happy to see that.

Our first major goal was to serve 1 billion impressions for the month of September, and we look on pace to surpass that goal, as we’re currently doing over 65 million impressions per day!

We’ve learned even more about what publishers want, but we’re happy to know we had the right idea and we’re on the right track.

As we look toward the future, I can release the following tidbits of information:

1. We’re set to launch to the public in mid-October. At that point any publisher who meets our content requirements can sign up and use the product.

2. RMX Direct will be getting a pretty new face that fits in better with the visual design of RightMedia.com. Click the following image for a full sample.

3. We’ve got a major new feature on the way code named “Passback” that will help any publisher using daisy chains to make more money. It also simplifies the hassle of managing a chain.

4. There are other new features coming such as a new simpler and more compatible tag type, the ability to link with any RMX network, and more community features.

The next couple of months should be very exciting for RMX Direct, we’ll obviously continue to keep you updated.

This entry was posted on Tuesday, September 26th, 2006 at 3:44 am and is filed under Publishers, Direct Media Exchange. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.