In my quest to develop a panel of incredibly savvy movers and shakers from all facets of the interactive agency world, I am spearheading a digital marketing consortium. The consortium members will meet quarterly to discuss moving the needle for their clients in the areas of interactive websites, media planning / buying and content distribution.

The national agency consortium will discuss how smart interactive strategies combined with the right media exchange buying model can move big brand clients from old school buying models to passion building experiences that yield actionable data on consumers that interact with their programs.

To get more information or join “The Agency Consortium” email me at jpena-bickley@rightmedia.com.

This entry was posted on Tuesday, September 19th, 2006 at 12:55 pm and is filed under Agencies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.