Pat McCarthy, our RMX Direct guru from Eugene, recently did a video interview with Robin Good of MasterNewMedia.org. Pat’s on the right side.

Check it out–here’s the link. It’s a well rounded interview and Pat covers the main points of what RMX Direct is. Nice stuff–good show, guys!

One of our favorites, Seth Godin, wrote a brief article about “Snakes on a Plane”, over-hype and the importance of a quality product.

Well, for months now (probably dating back to December/January) we’ve been talking about SoaP around here and I think it’s time to give the public some insight into our own version of SoaP.
When we began talking about SoaP, typically we weren’t talking about the movie; we were using it to describe RMX Direct. (Please note that this began during the wire-framing days of RMX Direct…when we were literally drawing and pasting key components of Yield Manager onto our office walls and figuring out how we could make them flow in a clean user interface).

Our office spin on SoaP was called, “Snakes on a Page“. Snakes on a Page became a daily colloquialism that can be best summed up by the following:

Pat: “Brad, should we allow xxxxxx to xxxxxx?”

Brad: “But if we do that, then xxxxxx and xxxxxx will ask for this piece”

Joe: “Is it worth developing either piece? Do publishers need it? Cam???”

Cam: “I get what all of you are saying…if you ask me, it’s all just snakes on a page”

(scene: the foursome breaking huddle and making a v-line to their respective offices)

So, in short, Snakes on a Page came to mean:

“Am I going to have to be the guy to point out that this conversation did a 360 instead of a 180??? We’re back where we started an hour ago…honestly, we’ve talked this issue to death; it’s time to make this happen!”

This scenario happened over and over again, until we were finally ready to release a well-rounded RMXD beta (sometimes, we got a little Samuel L and tossed in a *bleep* or two for emphasis, but that’s beside the point).

We were able to refine RMXD using the voices of the industry, current/previous publishers and our own experiences as filters - and we feel that we’ve produced a good product that’s well on its way to being great…thanks to a little SoaP.

To wrap this article up, just ask yourself - How would Sam end this?

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Even though RMX Direct is in it’s private beta period and we’re not really pushing to add publishers or specifically target large volume publishers, we’ve had our first 10 million impressions served day today.

It took about one month since we added our first publisher in private beta, which happened to be Swap-Bot.com, a site run by RMX Direct developer Travis Johnson, that we hit the 10 million impression point.

Our goal for September is to start to ramp that up and try and hit 1 billion impressions for the entire month, meaning we need to get that 10 million impressions per day to over 30 million impressions a day.  Can we do it?  We’ll see!

Markus of PlentyofFish.com writes on his blog about some coming changes he foresees in the ad network world:

Offering fortune 1000 advertisers traffic breakdown of the top sites in the publisher network along with demographic data taken from toolbars they could really change the game. I believe in 2 or 3 years we will have some kind of seamless ad market out there, and hopefully the provider will get less then 10% of the ad revenue.

Right Media is on this path and has been for a while now. We’ve got many different initiatives that lead towards this, and RMX Direct is one of those things moving the Right Media Exchange to becoming the seamless ad market many have been dreaming of, even though it’s already here in many ways.

Right Media is always looking for bright, energetic people to help us in our quest for world domination. (Just kidding, kind of.)

But seriously, we have openings in our product, technology, and support groups, and we have offices in New York, London, Oregon, and Florida.

If you’re passionate about user experience, a product maven, or a programming ninja (and not too scared to work with this guy):

…then take a look at our job postings (and hey, just for fun, subscribe to our RSS feed to get the latest articles and news from us).

If you think you fit the bill, drop us a line.