Markus of PlentyofFish.com writes on his blog about some coming changes he foresees in the ad network world:

Offering fortune 1000 advertisers traffic breakdown of the top sites in the publisher network along with demographic data taken from toolbars they could really change the game. I believe in 2 or 3 years we will have some kind of seamless ad market out there, and hopefully the provider will get less then 10% of the ad revenue.

Right Media is on this path and has been for a while now. We’ve got many different initiatives that lead towards this, and RMX Direct is one of those things moving the Right Media Exchange to becoming the seamless ad market many have been dreaming of, even though it’s already here in many ways.

This entry was posted on Tuesday, August 22nd, 2006 at 9:48 pm and is filed under Direct Media Exchange. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.