As I mentioned before, popular technology application blog TechCrunch did an article on our product RMX Direct on Saturday. Now over 60 hours removed, I figured it was time to share the results and statistics of getting “Crunch’d”.

First, I think I’d guess that these numbers are lower than the normal “Crunching”. The reasoning being that it happened on a weekend in August, perhaps one of the slowest times of the year for web traffic as people are out enjoying the weekend or on vacations to end the summer. Our product is also one that’s only of interest to bloggers and publishers that have web sites. It’s not as consumer-oriented as many of the services TechCrunch profiles. That being said, here goes:

- 1230 total visits directly from Techcrunch

- 300+ beta invite requests and counting

- 27 comments on the TechCrunch post - Numerous mentions on other blogs

- AVC Blog post from Fred Wilson on the Coming Open Ad Market - 56 del.icio.us bookmarks

- 33 Diggs

- 4 Netscape votes (Hmm)

Overall we’re happy with the results as it’s led to a lot of interest and new publishers willing to try out RMX Direct and provide us feedback. We couldn’t ask for more than that at this point.

And yes, since Right Media is serving 60 billion ad impressions a month, our servers could handle the load!

This entry was posted on Tuesday, August 15th, 2006 at 9:14 am and is filed under Direct Media Exchange. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.