As RMXD continues to roll, we would like to take the time to point out one of the most important tabs in the user interface – the Manage Tab.

* For publishers to truly capitalize on the competition aspect of RMXD, it is essential that they learn how to use this tab effectively and efficiently.*

Why is it so important you ask? Check out the following 3 briefs and find out.

1) The Manage Tab is where you traffic 3^rd Party networks into the RMXD competition - like Google Adsense, Ad.com, Valueclick, Fastclick, Tribal Fusion or Burst for example.

If you have, or will have, non-RMXD network relationships (3^rd Party) this is where you add and manage their placements. It is important to periodically update their CPM’s so that the auction performs at maximum efficiency; we’ve provided a statistical column that tells publishers the last time that an update was made.

2) Appropriately Frequency Capping these 3^rd Party networks is a must within the Manage Tab.

Many networks will default or serve PSAs after a certain number of ad views per user, causing you to have impressions that go unsold. Frequency capping allows you to set the maximum number of ad views per user you send to a particular network, limiting the number of defaults you get and maximizing the revenue you earn.

If you add more than one non-RMX network to your account, it is important to set frequency caps on each placement. If you do not set a frequency cap in your placements, the highest priced placement will always out bid your next highest paying placement, causing no impressions to be served to the lower priced network.

The best way to determine appropriate frequency capping is to look at the fill rate by a particular network. If a network is not filling close to 100% of the inventory sent from your RMX Direct account, you should lower the frequency cap. This will limit the number of impressions sent to a network, decreasing the number of defaults served. If a network is filling close to 100% of the impressions sent, try increasing the frequency cap to allow them access to more inventory.

Finding the appropriate frequency cap settings for each network can have a significant positive effect on your revenue.

3) Using the Manage Tab to Geotarget your 3^rd Party network’s ad is essential

Geo-targeting is a tool that allows publishers to target impressions from various countries to specific advertisers/networks. For example, if you work with a network that only pays for US traffic, you should geo-target that network to “US Only� in its placement. This ensures only US impressions will go to the network and you can send your international traffic to networks that will monetize it.

These are all key pieces in fine-tuning publisher success in RMXD. I would also like to point out that we have a lot of pertinent information that can be found in our “FAQ’s� that are in the expandable “Help� section at the top of every tab.

Also, feel free to let us know what we’re missing with our in-product help and tools so that we can make the necessary adjustments to make RMXD as simple as possible.

This entry was posted on Tuesday, August 15th, 2006 at 6:22 pm and is filed under Direct Media Exchange. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.