RMX Direct Hits Private Beta Period
August 14th, 2006
Daisy chains. Weighting. Percentages. Random. Allocating your ad inventory to multiple ad networks has not been an easy process. It hasn’t been so efficient either—how do you know that the ad network serving the ad for each impression is the one that will pay the most?
We’ve been working for over a year studying these problems and building a solution that we feel works for everybody from personal bloggers to large enterprise publishers: RMX Direct. RMX Direct has now entered a private beta period and publishers can request an invite now.
The concept is simple: an automated system that allocates every impression to the buyer who can pay the most for it is going to spare you the headache of inventory management as it maximizes your ad revenue.
It allows you to auction your inventory on the Right Media Exchange, make your other ad networks compete for each impression, and manage your overall ad network business. RMX Direct specifically allows you to:
- Increase your ad revenue by sending each impression to the highest bidder. RMX Direct networks only serve one of their deals when they can pay more than any other networks you are working with. RMX Direct networks serve only CPM campaigns so there is no risk for publishers!
- Simplify your ad network management by having reporting and management features all in one tool, and only needing to work with one set of tags on your website.
- Eliminate frustration by allowing the auction to manage your inventory instead of using an inefficient inventory allocation method such as daisy chaining or weighting.
- Protect your site with Media Guard. It protects your users from misclassified creatives or ads with spyware, ActiveX and other threats
- Gain knowledge by participating in our publisher community and interacting with our RMX Direct network management experts.
Publishers interested in taking RMX Direct for a test drive can apply for a beta invite now.
