Some days, you just feel like Brian did…all this attention, but a little misunderstood. And about 200 275 325 beta invite requests are keeping us busy.
As the articles are rolling in from the web, so are comments. I wanted to address some of these head-on.

POINT 1:
RMX Direct is the most transparent, open way to do online advertising business on the web. Period. No one else follows the model we’ve got.

For publishers, your inventory (and your website) is honored for what it’s really worth (hint: more) because multiple quality ad networks bid for it–so someone will pay more for it. If you’re curious what our current Beta users are saying, see these blog posts here , here, and here to see why our app could work for you and your sites.

POINT 2:
RMX Direct allows you to ALSO traffic in other ad networks (that haven’t yet joined RMX Direct…). So, to quote Fred Wilson’s post :

“Simply put, you put RMX Direct on your blog instead of an ad call to whomever you are currently using to service ads (adsense, ypn, burst, blogads, federated media, etc) and they call those services for you and act as a broker to determine what ad network is going to give you the higest CPM for every single page you serve…”

So, you really get to see if your other ad networks are paying you for what your inventory is worth. Nothing to lose. And we offer this service free.

And as our CEO Mike Walrath says it here in comment 10:

“Just like DART, OAS, Falk, Atlas etc. RMX Direct allows a publisher to traffic re-direct tags from other networks, which will compete in the real-time auction based on historical performance. Tribal and Burst may or may not elect to participate in RMX Direct as a featured network (we’d love to have them), but each publisher can and should choose how they manage their network relationships for maximum revenue.”

So is Adsense paying you enough for your ads? Use RMX Direct and you’ll find out pretty quickly…

POINT 3:
We have a trading space for web people. It’s auction-based, so we are in no one’s pocket. As a website owner, I think this is one of those parties you shouldn’t miss–or as David Krug said here in comment 8:

“… it provides me with ease of use. I’m lazy. I would rather have a 3rd party deal with [someone] finding me advertisers and dealing with the business side of the relationship.

I run a bunch of sites and I’m testing it on my new ones. As it grows I expect some strange increases.”

If you’ve got something to say about this post or others, give us your comments. Thanks.

Humbly yours, Brian Vince, one of the Community Education guys.

This entry was posted on Monday, August 14th, 2006 at 11:24 pm and is filed under Direct Media Exchange. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.