http://blog.rightmedia.com/2006/08/12/9-fine-ways-to-increase-revenue-for-your-website/ Tue, 06 Jan 2009 08:24:41 +0000 http://wordpress.org/?v=2.0.4 http://blog.rightmedia.com/2006/08/12/9-fine-ways-to-increase-revenue-for-your-website/#comment-209815 Tue, 18 Sep 2007 18:41:52 +0000 http://blog.rightmedia.com/2006/08/12/9-fine-ways-to-increase-revenue-for-your-website/#comment-209815 [...] For those novices out there on Direct Media Exchange, let’s talk about frequency capping. We’ve covered this topic a few times before. Frequency capping is a key strategy for maximizing the value of your inventory. Let’s say someone is looking at your website. The first ad that a user sees on your web page is more valuable than their second. Those ad-views are also called “impressions”: an impression is the moment an ad appears on your web page. [...] […] For those novices out there on Direct Media Exchange, let’s talk about frequency capping. We’ve covered this topic a few times before. Frequency capping is a key strategy for maximizing the value of your inventory. Let’s say someone is looking at your website. The first ad that a user sees on your web page is more valuable than their second. Those ad-views are also called “impressions”: an impression is the moment an ad appears on your web page. […]

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