9 Fine Ways To Increase Revenue For Your Website
August 12th, 2006
OK, it’s Friday. Here are some end-of-the week tips for using RMX Direct.
Tips For Increasing your CPM and revenue when using RMX Direct
1) Traffic in 3rd Party Networks and Ad deals: by trafficking them into RMX Direct, you increase their value since other networks will be bidding for them. Do you want one person at your auction, or many? Many, of course!
2) Link with other networks: No brainer right? Apply to different networks. Link to them. Increase the number of networks who are looking at your inventory. Under the Link tool tab…
3) Frequency Cap Wisely: Yes, Virginia, not all views are created equal. Those first impressions per user are considered (usually) as more valuable than after a user has seen a bunch of ads. Hey, you can limit the number of ads you send per network (’frequency cap’)–thus, the ads you serve will become more valuable to them. Use the frequency capping feature for your placements (look for it under the Manage tool tab).
4) Update Your CPM Price: Be alert to how your CPM rises and falls with your 3rd party advertisers. Daily or weekly, go into their interfaces, run a report for (an example here) just 728 x 90 ads over the last 7 days, and see where your CPM is at. Now, go into the Manage tool tab in RMX Direct, select a 728 placement for that particular advertiser and put in that new CPM price. Simple, but it works.
5) Geotarget: Ads served to American/UK/Canadian sites tend to pay more. Use the Analyze tab and watch how and where your ads are earning the best revenue. You can alter what 3rd party networks get to serve to certain geos by changing the geotargeting in your placements on the Manage tab.
6) Read Pat McCarthy’s blog Conversionrater.com: Here’s a link to his post on monetizing a blog, but the blog also addresses basic website monetization approaches.
7) Make More Direct Deals with Advertisers: So, RMX should free up the time it usually takes to check on all your different ad networks. Thus, use that time to make more deals with advertisers! Then, of course, traffic them in (see Point 1 that I just mentioned at the top of this list).
8) Keep your ad or ads ABOVE the ‘fold’: If you are a user, you’ll probably click on an ad more often if you see it…and don’t have to scroll to it first. Keep those ads in easy reach of the user. Note, it’s a good idea to test this, as sometimes there can be an ad lower on the page that will work well when users are finished reading content.
9) Play around with the placement of ads with your site: You can just settle for the basic 728×90 ‘banner‘ on top and the 120×600 ’skyscraper’ on the right side design–or you can tweak it. There is no hidden secret to getting those ads in front of your users, so try different things. Every three to six months, switch around your web page ad spaces, or make minor design changes to the whole thing. Colors and design–and even moving something a few pixels this way or that– can affect a user’s behavior.
(ok, I’ll sneak in a tenth one…)
10) In the Media Guard tool tab, don’t over ban ads: The less ads you ban, the more opportunities you’ll have for campaigns to show on your site. Hey, if that number drops too much (through your filter settings in Media Guard), you might have too few ads showing. Take a good look at that ‘Active Creatives’ calculator on the right side of the Media Guard window. If you need to, go into the Custom Settings area, and tweak…but be careful.
Ok, there are my (almost) Nine Fine for Friday–go home this weekend and play with RMX Direct. And if you aren’t on the beta invite list for it, go to this link here and add in your info in the bottom right corner. Enjoy your weekend…and for a fun way to remember these, check out this.
(You can make your own list at this link here. By the way, we are not affiliated with Stephen Colbert, The Colbert Report or Comedy Central.)
September 18th, 2007 at 2:41 pm
[…] For those novices out there on Direct Media Exchange, let’s talk about frequency capping. We’ve covered this topic a few times before. Frequency capping is a key strategy for maximizing the value of your inventory. Let’s say someone is looking at your website. The first ad that a user sees on your web page is more valuable than their second. Those ad-views are also called “impressions”: an impression is the moment an ad appears on your web page. […]