RMX Direct has been in beta only since July, but we’ve delivered an amazing product and received an incredible amount of feedback: from beta users, the industry, and others alike.

In the world of Web 2.0, you’ve got to move fast.

(For practice, on our lunch break, select staff members here actually do 40-yard wind sprints while shouting ‘action items’ or ‘talking points’ as it regards RMX Direct.)

Ok, I am pulling your leg.

A little.

We don’t recite, but we actually did have a race in the alley at lunch today. If my camera batteries hadn’t died, I would have added a picture.
(…maybe Cam will post in the comments area who challenged…and who won. If some of us only hadn’t worn our flip-flops today…)

Our office is unique. And damn dedicated. Seriously, I’ve never worked with a group of people who cared so much for the customer and the code. It is refreshing.

Today was TJ’s last day here at RMX Direct as my Co-Community Education Manager.

You’ve seen him post some fun and informative articles about using RMX Direct in the blog, forum and in the featured pub articles. Good ‘werds’ of wisdom from TJ. Alas, for someone born and raised here in Eugene, Oregon, he wanted to check out a bigger pond. Have fun in San Fran, TJ!

The staff of RMX Direct wish him and his family all the success in the world. Safe journeys, TJ.

And we miss you already.

What is Media Guard?
Media Guard is Right Media Exchange’s ad creative classification and regulation system.

How does Media Guard Work?
When a creative is uploaded or updated in the Right Media Exchange, it goes through a series of tests before it can run across the marketplace. First, the automated creative tester runs 10 tests to detect the technical attributes of a creative. Some of those tests are run through international proxy servers to imitate users outside of the US. If any malicious activity is detected, the creative is flagged and the advertiser notified. Otherwise, the creative is passed on to two human auditors who then classify the content and offer of the creative.

What does this mean for Advertisers?
Creating a uniform classification standard aligns all buyers and sellers in the Exchange. Advertisers will expand their reach as publishers ease their broad restrictions and ban ad types more granularly. See Media Guard for Advertisers.

What does this mean for Publishers?
Publishers will now have more granular control over what types of ads their users see on their site. See Media Guard for Publishers.

How can I participate?
All Right Media Exchange users are benefiting from the automated testing that catches malicious activity. Media Guard’s content classification is currently in beta. If you’d like to find out more about being a beta client, contact your account manager. See Media Guard Creative Tag List.

[16:42] VINCERMX: hey tj, you still here?
[16:42] TJRMX: yup
[16:42] VINCERMX: ok, did you see this post: http://www.sitepoint.com/forums/showthread.php?t=416580
[16:42] VINCERMX: I’ve got to reply to him…but first, I thought I would run it by you…
[16:42] TJRMX: yeah, perfect example of how we help solve these guys’ problems
[16:43] VINCERMX: ok..hold a second…
[16:44] VINCERMX: it was from N_F_S, one of the gurus over at sitepoint…here’s the quote:
[16:44] TJRMX: good deal
[16:45] VINCERMX: ‘’hmm, interesting, what about if I work with all them RMX- presented once in YM ? Will the CPM be better still over at RMX ?'’
[16:46] TJRMX: well, it sounds like what he’s referring to is finding the best way to compare network CPM’s…always the bottom line no?
[16:46] VINCERMX: yes…always comes down to money…
[16:46] TJRMX: this is exactly what RMXD does….except it does it automatically
[16:47] TJRMX: i mean, he can work with any 3rd Party network he wants, but most importantly, he can traffic those networks into RMXD
[16:48] TJRMX: by virute of RMXD’s networks competing against one another to serve ads, as well as competing against his 3rd Party netwroks, he’s going to get the highest CPM possible on every ad call
[16:48] TJRMX: he wouldn’t have to guess anymore ya’ dig?
[16:48] VINCERMX: ok, ok…I always thought the part about not defaulting any ads was key–suddenly, RMX Direct pubs don’t have to weight or daisychain their networks…
[16:51] TJRMX: any network that they traffic or link to in RMXD will have to prove its worth, it helps eliminate or reduce the need for any of the above..yes
[16:52] TJRMX: you all squared on this one then?
[16:52] VINCERMX: squared. thanks tj…
[16:52] TJRMX: werd
[16:52] VINCERMX: werd

And if you’re wondering what the ‘werd’ is , we are still giving out beta invites at: direct.rightmedia.com

It has all been coming up roses for us here with RMX Direct’s successful beta run.
Except for one thing. It’s come to our attention that something is missing.

A t-shirt.Or t-shirts…

Considering some software companies put out a t-shirt then the software (vaporware), it feels good to do it the other way around. With that we humbly ask:

If you were going to wear an RMX Direct t-shirt, what would you like it to look and feel like? What would it say?

For that matter, if you have other ideas about fitting RMX Direct accouterments, feel free to share them with us. Originally, I thought RMX Direct ‘bling’ might be a unique accessory. I offered the idea in jest–however, you might actually vote to wear it on your chest…

We’re happy to share our ideas, but we want to put you in front of us. You can put them in our comments area, or, for the shy ones, you can email them to us: direct@rightmedia.com. We’ll give you credit just the same. Thank you.