We would like to thank Susan Kuchinskas, of 360 Tech blog fame, for taking the time to explain what exactly RMXD is and most importantly, what it means to the publishing community.

We would also like to thank Jason Preston, of Jason-Preston.com, for chronicling his RMXD beta testing exprience and running RMXD ad tags on his other blog, flickergaming.net.

As RMXD blossoms, we would love to hear who else is talking about us and where they’re posting. We’ll do our best to keep you up to speed with the latest RMXD news that we can find from around the net.

Yep, we did.
Thanks Tauseef of www.fmw11.com .

RMX Direct (Beta) is up and running with a number of special invite beta publishers.
If you want to get on the waiting list for this beta release, email us here:

Direct@rightmedia.com

Word Camp 2006–we’ll be there.

A member or two from the RMX Direct team will be down at the Word Camp 2006 ‘barcamp’ style event in San Francisco on Saturday, August 5th. This is a free, spontanenously created event where people get together, figure out what they want to hear (and talk about) as it regards a topic. In this case, the focus is “Word Press”–the leader in open source blog platforms. The exact location and time is to be announced. The list of participants is growing pretty quick. Here’s more info on Matt Mullenweg and his ideas behind WordCamp.

If you’re there, come talk to us about RMX Direct and the blog.

As we head for our private beta launch on Monday, we served our first real impression earlier today on an internal publisher. Here’s a screenshot, click for full size:

I was just perusing through some mind-maps (listed here at Chris Pirillo’s site) created from the presentations at Gnomedex that just happened out in Seattle. A mindmap of Blake Ross’s presentation/discussion was the first one on the zip file I downloaded. As you can guess, Firefox was the topic.

I’ve been a Firefox user for sometime now and I’ve been looking into making use of the extensions more recently–colored tabs and an Alexa rank toolbar were my first two. The first branch of the mindmap (actually the first comment from Blake’s audience) touched on how customizable Firefox has become through its extensions. Now, I’ve always assumed that I’ve been a late adopter as far as users of these ubiquitous extensions–then he pointed out that only 5% of users (the geeks) use them! That blew me away. I never thought I was a tech geek, just a computer user…

Which brings me to RMX Direct. Yield Manager, the parent technology that powers RMX Direct for Publishers, is powerful and very customizable. And it’s also pretty complex. In a way, you could say we are taking out the ‘extensions’ to make it easier for users to get in the seat and start driving (which is probably 95% of you).

Learning curves take time to climb. And a small to medium size publisher like yourself doesn’t always have a separate ‘tech team’ or $ to invest into doing that. We paired down the best parts to make it simple to use. But, there is still room in there to tweak it to maximize revenue.

Hey, we’re an ad management solution, not a browser. In the end, however, users are users: I just want to know how to turn it on and increase my numbers.

RMX Direct for Publishers let’s you do that. Simple.