Now that RMXD has been up and running for about a week, we’ve heard both good and bad input from our beta testers. Here’s an insider peek into what they’ve had to say about RMXD thus far.

Swirve.com’s Mehul Patel had the following to say about RMXD:

“First off, for a site like ours - we work with about 15-20 ad networks, including many YM networks - a system like this is phenomenal. Constantly watching individual networks and trying to change relative inventory within each one to try to adjust to what they are able to sell is a nightmare, and having a real-time system that finds the best ad option is incredible.”

“This is *by far* the easiest and most user friendly reporting system we have seen. Whoever came up with it - many kudos to you! Why other people can’t do it, I have no idea.”

“I love the idea behind the Media Guard concept. I don’t want to constantly have to watch for new creatives coming into the system and ban them individually as I have to with other networks (or wait until people complain).”

“Overall, I am very excited about this product and can’t wait until more and more networks are integrated into it so we can really maximize the performance of ads. Thanks for all your work on this system- the interface is wonderful and so much simpler with more functionality than almost every other network out there.”

Tauseef Ahmed, of Papuyaar.com, on RMXD’s Media Guard:

“Media Guard (RMXD’d advertising content control) is a good option but I think it should have different values for each site or domain, because every site has a different nature and we can’t deliver the same type of ads on all sites. A Celebrity Photo site doesn’t have issue with ‘Open level’ but a Finance or Life Style portal requires a different type of moderation. So if we can setup Media Guard Setting’s site wise then it woould make RMXD more useful.”

Course-notes.org’s, Chris Keenan on the RMXD user interface:

“I’m loving the ‘blog’ type interface with the AJAX (I think) support (i.e. the calculating percentage of active creatives). Very cool!”

As you can see we’re taking the good with the bad, and most importantly, we’ve got our fingers on the publisher pulse. With the help of vocal publishers like Mehul, Tauseef and Chris, we will be able to fine tune RMXD into an understandable, effective and solid ad management application.

Thanks for the input and keep it up!

This entry was posted on Wednesday, July 26th, 2006 at 8:40 pm and is filed under Direct Media Exchange. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.