RMXD’s First Featured Pub!
July 26th, 2006
We will be highlighting select publisher’s from time to time to show the kind of success that can be achieved using RMXD.
For our flagship ‘Featured Publisher’ interview, I had the chance to speak with Brain Andersen of Celebscentral.net and gained some great insight into his webmastering history, past ad serving experiences and came to understand how RMXD has helped his ad management needs.
TJ Tshionyi: Tell us a bit more about CelebsCentral.net.
Brian Anderson: My partner Chris started CelebsCentral.net back in April of 2002. In October of 2004 Chris and I started the company Spice51 ApS and today we have multiple sites such as a car and motorcycle site and a Danish movie site.
In the beginning we made the sites for fun. We had the site running at the company where I was working as a systems administrator. But as the popularity rose we had to find a dedicated server hosting company and we began using advertising on our sites to pay the hosting fees.
TJ Tshionyi: How did you get interested in this type of site?
Brian Anderson: Well, I guess we felt it was an easy way to get started and to educate ourselves in the the ways of internet programming. The possible money income wasn’t something we had much in mind at the time, we weren’t sure it would be a success.
TJ Tshionyi: What drove you to begin using RMX Direct as your network management system of choice?
Brian Anderson: Since the Right Media Exchange has become popular more and more of the ad networks we were using moved away from their own platforms to being fully on the exhange. However, at the time this meant that we lost our ability to use default systems because there is no unsold inventory in the Right Media Exchange.
Since we had a fair share of international users we actually were making less money initially. But, I guess Right Media got tired of us complaining and our account manager Cameron told me about RMX Direct and how each of our ad networks actually would compete against each other so that we would always get the higest paying ad across all the networks we were working with.
Now, this has been working brilliantly. And at the same time we can add our own external adtertiser and utilizing the RMX geotargeting and frequency cap possiblities, well that was just over the top.
TJ Tshionyi: Since joining, have your eCPM and revenue increased?
Brian Anderson: It has definitely increased, no doubt there at all. So far CelebsCentral.net’s income has increased 33%.
TJ Tshionyi: What are your favorite pieces of RMX Direct? Are there helpful components of it that other ad network interfaces simply don’t offer?
Brian Anderson: The reporting and the way you can control all your advertisers is the greatest and of course the increased income too!
TJ Tshionyi: What’s your ad placement technique?
Brian Anderson: We are usually trying to incorporate the ads into the content we have. But we also try unorthodox places to see how they perform. For instance we have a 468×60 way below the fold, but it performs very well, because there is interesting content that users scroll down to see.
TJ Tshionyi: Any tips and tricks that you think others using the exchange might find useful?
Brian Anderson: Yeah, move your ads around, find the best performing spots and stick to it for a couple of months, then move them around again.
TJ Tshionyi: Any final thoughts on this exchange concept (network transparency and competition) and the centralization of network management?
Brian Anderson: All in all I think it’s great, there’s only a few kinks. Overall I’d say that RMX Direct is by far the best and most advanced system I have used. And I mean advanced in a positive way! Even though it is advanced it is also straight forward.
TJ Tshionyi: Thanks for being a part of RMX Direct Brian!We’ll have plenty more ‘Featured Publisher’ news in the coming weeks so stay on RMX Direct’s inside track.
