As the world of online advertising grows, some publishers are simply left uninformed and in the dust. Signal vs. Noise has a great post about “The disease of giants” and how businesses have come to embrace the “bigger is betterâ€? theme. With RMX Direct, we’ve taken a paradoxical approach to this trend: as we strive to get bigger, we actually have to get smaller in order to be better.

“In small schools, students participated more, it meant more to them, they were more tolerant of others, they formed closer, more lasting relationships, were more effective in group processes, could communicate better, performed six times more in responsible positions, they were absent less often, were more dependable, tended to volunteer more often, were more productive, were more articulate, and found their work more meaningful. In other words, the small schools produced better citizens, who tended to be more satisfied with their lives and were more competent in every way.”

RMX Direct cannot be a success without this type of closely knit cooperation amongst its users and administrators. User input, and our subsequent responses, will guide RMX Direct’s success.

Chat with us, share thoughts and ideas with one another, discuss your opinions with current and potential business partners…participate and be heard!

With a blog, forum, free follow-up analysis, FAQ’s, overviews and the ability to ask questions in every tab we aim to create a community of well-informed, educated users. Small talk will go a long way.

Class is in session. Any questions?

This entry was posted on Thursday, July 20th, 2006 at 9:47 pm and is filed under Direct Media Exchange. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.