RMX Tool Focus: The Analyze Tab (#4 of a 6 part series)
July 13th, 2006
RMX Tool Focus: The Analyze Tab
What’s this tab do?
(Becca Bullack: Account Manager,Publisher Solutions ) The Analyze tab is where you go to track performance for your network advertisers. You can troubleshoot, breakdown statistics in all sorts of different ways, or just see how big your check is going to be.
Why is it important?
BB: Everything always seems to come down to the bottom line—this tool gives you the ability to track performance by any or all of several metrics so you can make the strategic plans that ensure your sites are earning at maximum potential.
What role have you played in its development?
BB: I’ve been in on designing this tool from the beginning. I help clients track statistics and make strategic decisions on a daily basis, so I had a good idea of what should be included in this tool, and worked closely with our developers to make sure that we put as much analysis power as possible into the hands of RMX clients.
What’s your insider hint for using this tab?
BB: Run reports that are sorted by size to see which sizes are performing best for you, and plan your site around that. If you see an unexpected change in impressions, break it down by advertiser—one of them may have stopped serving. And, don’t forget to check MTD Revenue to see how much you’ve earned so far this month.
Becca Bullack’s Bio:
What do you do at RM?: I’m an Account Manager, focusing on support, solutions and strategies for Publishers in the RM Network.
How long have you been here?: Since October ’05.
What inspires you about RM/RMXDirect?: I love that we’ve managed to present the power of Yield Manager in a simpler package—so that you can put ads on your site without learning everything there is to know about interactive advertising—allowing you to focus on things that matter more to you, like your site and your business.
A ‘personal factoid’ : Last fall, my best friend and I road-tripped from KS back home to OR, with all of my possessions, in under 34 hours, stopping only in Wyoming.
September 5th, 2008 at 5:43 pm
[…] It would seen that the few advertising exchange blogs that exist took a summer hiatus but yesterday, Right Media’s blog came alive (courtesy of Becca Bullack in Publisher Solutions?) with an announcement regarding a new ad network partner, Meta Network, which has plugged into the exchange. […]