You’ll be able to see it soon when we post it’s icon alongside the other featured networks on the front porch of our website–here’s the link.

If you’re one of our beta publishers, you’ll be able to link to it tomorrow. By the way, if there is a network you want to see added to RMX Direct , let us know by commenting on our blog posts or sending us email at:

direct@rightmedia.com

And if you haven’t added yourself yet to our list to be a future beta user, go ahead and do that at the bottom right of the homepage.

Now that RMXD has been up and running for about a week, we’ve heard both good and bad input from our beta testers. Here’s an insider peek into what they’ve had to say about RMXD thus far.

Swirve.com’s Mehul Patel had the following to say about RMXD:

“First off, for a site like ours - we work with about 15-20 ad networks, including many YM networks - a system like this is phenomenal. Constantly watching individual networks and trying to change relative inventory within each one to try to adjust to what they are able to sell is a nightmare, and having a real-time system that finds the best ad option is incredible.”

“This is *by far* the easiest and most user friendly reporting system we have seen. Whoever came up with it - many kudos to you! Why other people can’t do it, I have no idea.”

“I love the idea behind the Media Guard concept. I don’t want to constantly have to watch for new creatives coming into the system and ban them individually as I have to with other networks (or wait until people complain).”

“Overall, I am very excited about this product and can’t wait until more and more networks are integrated into it so we can really maximize the performance of ads. Thanks for all your work on this system- the interface is wonderful and so much simpler with more functionality than almost every other network out there.”

Tauseef Ahmed, of Papuyaar.com, on RMXD’s Media Guard:

“Media Guard (RMXD’d advertising content control) is a good option but I think it should have different values for each site or domain, because every site has a different nature and we can’t deliver the same type of ads on all sites. A Celebrity Photo site doesn’t have issue with ‘Open level’ but a Finance or Life Style portal requires a different type of moderation. So if we can setup Media Guard Setting’s site wise then it woould make RMXD more useful.”

Course-notes.org’s, Chris Keenan on the RMXD user interface:

“I’m loving the ‘blog’ type interface with the AJAX (I think) support (i.e. the calculating percentage of active creatives). Very cool!”

As you can see we’re taking the good with the bad, and most importantly, we’ve got our fingers on the publisher pulse. With the help of vocal publishers like Mehul, Tauseef and Chris, we will be able to fine tune RMXD into an understandable, effective and solid ad management application.

Thanks for the input and keep it up!

We will be highlighting select publisher’s from time to time to show the kind of success that can be achieved using RMXD.

For our flagship ‘Featured Publisher’ interview, I had the chance to speak with Brain Andersen of Celebscentral.net and gained some great insight into his webmastering history, past ad serving experiences and came to understand how RMXD has helped his ad management needs.

TJ Tshionyi: Tell us a bit more about CelebsCentral.net.

Brian Anderson: My partner Chris started CelebsCentral.net back in April of 2002. In October of 2004 Chris and I started the company Spice51 ApS and today we have multiple sites such as a car and motorcycle site and a Danish movie site.

In the beginning we made the sites for fun. We had the site running at the company where I was working as a systems administrator. But as the popularity rose we had to find a dedicated server hosting company and we began using advertising on our sites to pay the hosting fees.

TJ Tshionyi: How did you get interested in this type of site?

Brian Anderson: Well, I guess we felt it was an easy way to get started and to educate ourselves in the the ways of internet programming. The possible money income wasn’t something we had much in mind at the time, we weren’t sure it would be a success.

TJ Tshionyi: What drove you to begin using RMX Direct as your network management system of choice?

Brian Anderson: Since the Right Media Exchange has become popular more and more of the ad networks we were using moved away from their own platforms to being fully on the exhange. However, at the time this meant that we lost our ability to use default systems because there is no unsold inventory in the Right Media Exchange.

Since we had a fair share of international users we actually were making less money initially. But, I guess Right Media got tired of us complaining and our account manager Cameron told me about RMX Direct and how each of our ad networks actually would compete against each other so that we would always get the higest paying ad across all the networks we were working with.

Now, this has been working brilliantly. And at the same time we can add our own external adtertiser and utilizing the RMX geotargeting and frequency cap possiblities, well that was just over the top.

TJ Tshionyi: Since joining, have your eCPM and revenue increased?

Brian Anderson: It has definitely increased, no doubt there at all. So far CelebsCentral.net’s income has increased 33%.

TJ Tshionyi: What are your favorite pieces of RMX Direct? Are there helpful components of it that other ad network interfaces simply don’t offer?

Brian Anderson: The reporting and the way you can control all your advertisers is the greatest and of course the increased income too!

TJ Tshionyi: What’s your ad placement technique?

Brian Anderson: We are usually trying to incorporate the ads into the content we have. But we also try unorthodox places to see how they perform. For instance we have a 468×60 way below the fold, but it performs very well, because there is interesting content that users scroll down to see.

TJ Tshionyi: Any tips and tricks that you think others using the exchange might find useful?

Brian Anderson: Yeah, move your ads around, find the best performing spots and stick to it for a couple of months, then move them around again.

TJ Tshionyi: Any final thoughts on this exchange concept (network transparency and competition) and the centralization of network management?

Brian Anderson: All in all I think it’s great, there’s only a few kinks. Overall I’d say that RMX Direct is by far the best and most advanced system I have used. And I mean advanced in a positive way! Even though it is advanced it is also straight forward.

TJ Tshionyi: Thanks for being a part of RMX Direct Brian!We’ll have plenty more ‘Featured Publisher’ news in the coming weeks so stay on RMX Direct’s inside track.

We’re now accepting beta invite requests in the lower right corner of direct.rightmedia.com.  If you’re interested in testing out RMX Direct, head on over and request an invite.

As the world of online advertising grows, some publishers are simply left uninformed and in the dust. Signal vs. Noise has a great post about “The disease of giants” and how businesses have come to embrace the “bigger is betterâ€? theme. With RMX Direct, we’ve taken a paradoxical approach to this trend: as we strive to get bigger, we actually have to get smaller in order to be better.

“In small schools, students participated more, it meant more to them, they were more tolerant of others, they formed closer, more lasting relationships, were more effective in group processes, could communicate better, performed six times more in responsible positions, they were absent less often, were more dependable, tended to volunteer more often, were more productive, were more articulate, and found their work more meaningful. In other words, the small schools produced better citizens, who tended to be more satisfied with their lives and were more competent in every way.”

RMX Direct cannot be a success without this type of closely knit cooperation amongst its users and administrators. User input, and our subsequent responses, will guide RMX Direct’s success.

Chat with us, share thoughts and ideas with one another, discuss your opinions with current and potential business partners…participate and be heard!

With a blog, forum, free follow-up analysis, FAQ’s, overviews and the ability to ask questions in every tab we aim to create a community of well-informed, educated users. Small talk will go a long way.

Class is in session. Any questions?