http://blog.rightmedia.com/2006/06/28/more-on-ben-edelman-and-network-inter-trading/ Tue, 18 Nov 2008 15:03:56 +0000 http://wordpress.org/?v=2.0.4 http://blog.rightmedia.com/2006/06/28/more-on-ben-edelman-and-network-inter-trading/#comment-150310 Thu, 15 Mar 2007 19:09:46 +0000 http://blog.rightmedia.com/2006/06/28/more-on-ben-edelman-and-network-inter-trading/#comment-150310 [...] When we talked about this before, we concentrated on clarifying our role in the market — providing an open environment for buyers and sellers to trade more directly and with greater visibility — and how that will help cut down a lot of the tangle that comes with network inter-trading. That said, we’ve also talked a lot about the systems we’ve put in place, into which we’ve poured a tremendous amount of resources, to proactively combat problems like those Edelman describes. Our Creative Tester system, for example, puts ads in the Right Media Exchange through a multi-step scrutiny to catch any creatives with unsavory characteristics. We described in detail how that system and our auditors’ diligence stopped a new technique that spawns pop-ups out of banners. [...] […] When we talked about this before, we concentrated on clarifying our role in the market — providing an open environment for buyers and sellers to trade more directly and with greater visibility — and how that will help cut down a lot of the tangle that comes with network inter-trading. That said, we’ve also talked a lot about the systems we’ve put in place, into which we’ve poured a tremendous amount of resources, to proactively combat problems like those Edelman describes. Our Creative Tester system, for example, puts ads in the Right Media Exchange through a multi-step scrutiny to catch any creatives with unsavory characteristics. We described in detail how that system and our auditors’ diligence stopped a new technique that spawns pop-ups out of banners. […]

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