There was a good post today on the Signal vs. Noise blog that fits our current product development situation with RMX Direct pretty well.  The post is about customers outgrowing their products, and their decision to let customers do that.  Instead of adding more features to keep those customers, they don’t want to compromise the application to satisfy those customers because they don’t want to risk making their application too complex for new users.

Even though RMX Direct itself doesn’t have customers yet, I already anticipate from our past publisher experiences at Right Media that there are many things that publishers want that we won’t have in RMX Direct.  These are things like controlling budgeting and pacing of directly sold campaigns, having lots of pricing options on campaigns, and other advanced controls.

Of course it was a conscious decision to make this an easier application without those features, so I think we’re doing the right thing by leaving them out.  It’s just not human nature to not provide things that others want when you’re trying to please them.

Overall though, I think we’re getting it as I’m proud of all the stuff we’ve left out, and how few different screens and pages the application has.  It’s funny how making something simple can be hard.

This entry was posted on Wednesday, June 28th, 2006 at 11:44 pm and is filed under Direct Media Exchange. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.